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Posts

  • Local SEO Directories Guide: Do’s & Don'ts + Top Online Listings
  • A LinkedIn Ads Guide: How to Create Your First Campaign in 8 Steps
  • 4 PPC Optimization Strategies to Reduce The Cost of PPC Campaigns
  • The Definitive (And Simple) Guide to Starting a B2B Podcast
  • HTML Email Best Practices: Are Image-Only Emails Bad for Marketing?
  • The 4 Best Logo Design Trends of 2023 to Watch
  • 10 Google Performance Max Best Practices To Optimize Your Google Ads Campaigns
  • How To Reap The Many Local SEO Benefits for Your Business
  • 4 Personalized Email Marketing Tactics to Boost Engagement
  • Updating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get Started
  • A Facebook Ads Checklist to Launch Your Next Marketing Campaign
  • Shared vs. Dedicated vs. Cloud Hosting: Which is Right for You?
  • 7 Easy UX Improvements to Make on Your Website
  • How to Prepare For A Website Redesign
  • How to Set Up BIMI
  • How to Implement Marketing Automation: Improve Your Business Growth
  • What Is BIMI? (Brand Indicators for Message Identification)
  • A Complete Breakdown of Professional Video Production Costs
  • How to Stretch Your Marketing Budget Further
  • Marketing In-House vs. Agency vs. Freelancer: Benefits & Drawbacks
  • RICE: The 4 Phases of Marketing Strategy Crucial to Your Success
  • Speak Your Retail Customers’ Language Using Google Ads: “What Are My Customers Searching For Online?”
  • Holiday Marketing Ideas & Advertising Tips
  • Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI
  • Marketing Strategy Development for B2B: How to Generate Long-Term Success
  • Types of Project Management Methodologies: A Closer Look at Waterfall Project Management
  • The 10 Best WordPress Plugins for Your Website
  • Best Social Media Platforms for Marketing: Advertising on Facebook vs. LinkedIn vs. Pinterest
  • PPC 101: How to Correctly Identify Your Target Audiences (and Apply It to Google Ads)
  • Tips for Creating a Successful Non-Profit Marketing Budget
  • What You Should Know About Google Core Web Vitals
  • How to Build and Execute a Video Marketing Strategy
  • Getting Started with An Email Drip Campaign
  • Basic Digital Marketing Terms You Should Care About
  • Creating a Brand Identity for Your Business
  • How to Enhance Your Storytelling with Content Marketing and Branding
  • Crafting Your Best Digital Marketing Budget
  • Building & Maintaining Your Email List for Marketing
  • How To Write Effective Facebook Ad Copy
  • Sales vs. Marketing: Understanding the Responsibilities of the Modern Online Business
  • The Ultimate Print Marketing Guide to Engaging Collateral
  • Should I Be Doing B2B Marketing on Pinterest?
  • How to Create Effective Content for the Consideration Stage of the Buyer’s Journey
  • How to Integrate Email Automation Into Your Digital Marketing Strategy
  • How to Create a Social Media Strategy From Scratch
  • Digital Marketing Mix & the 4Ps: An Integrated Marketing Approach For Business Professionals
  • Why Google is the Best Search Engine (and Why Businesses Should Care) - In My Opinion
  • Do Content Marketing Distribution Channels Actually Matter?
  • Why Is UX Writing Important for Website Success?
  • The Problem with Local SEO :: Marketers vs. Business Owners
  • Why You Need to Start Working at a Digital Marketing Agency
  • What is Direct Mail Marketing?: An Ultimate Guide
  • An SEO & Content Writing Strategy To Dominate The SERPs
  • Why Businesses Need to Embrace Social Media Optimization (SMO)
  • Winning the Fight Against a Website User's Attention Span
  • Everything You Need to Know About An RFP for Marketing Services
  • User Engagement Metrics for Digital Marketing Success
  • How to Create Effective Content for the Awareness Stage of the Buyer’s Journey
  • Developing an Accessible Color Palette: 6 Easy Steps for Web Designers
  • A Word to the Wise: Career Advice from a Middle Millennial
  • Forum Link Building: How to Drive Traffic with Quora
  • 7 Reasons Why Your Website Is Failing
  • Rebranding Checklist: How to Successfully Rebrand Your Company
  • 5 Holiday Content Marketing Tips To Boost eCommerce Sales
  • Why Your Brand Needs an Influencer Marketing Strategy
  • 7 Revealing Reasons Why Your Marketing Email Bounced Back
  • Your Complete Guide to Creating a Content Marketing Strategy
  • What You Need to Know About Building an eCommerce Website
  • What the Death of Net Neutrality Means for Digital Marketing
  • How to Be Found: A Guide to Google SERP Features
  • How to Slay Small Business Social Media Marketing
  • How to Skyrocket Your Website's UX and Success
  • How To Test Your Website During the Website Alpha/Beta Phase
  • How Do I Start a Blog? 5 Steps to Get You Blogging
  • The BIG Guide to Getting Started on Social Media Marketing
  • Writing a Great Headline is the Most Important Thing You'll Do Today
  • Slim Down Your Website's Pages – Get Rid Of The Bloat
  • 5 Elements of A Video Content Strategy
  • Is Duplicate Content on Multiple Locations Pages Really Bad?
  • 5 Writing Tips That Will Make Your Content Better (and help SEO)
  • When You're Stuck Brainstorming New Content Ideas
  • Common Types of Cyber Attacks That Can Bring Your Site Down
  • 16 Marketing Quotes to Live By
  • B2B vs. B2C Marketing Content: More Alike Than They Seem
  • Top 5 Free Social Listening Tools to Consider
  • Top Google Analytics Reports Every Business Owner Should be Aware Of
  • 5 Ways to Reach Locals on Social Media
  • 3 Must-Haves for Developing a Successful Internet Marketing Strategy
  • eCommerce Conversation: The "Talk" Online Businesses Need to Have
  • How Analyzing Behavioral Flow Can Save the Day
  • What is User Engagement? Why Is It Important? How Can You Measure It?
  • The Psychology of Content Titles: Why Certain Headlines Work
  • Our Favorite Google Tools
  • 4 Simple Tips For The Google Analytics Beginner
  • What It Really Means to Rebrand Your Business
  • Personalized Marketing That Actually Works
  • B2B Social Media: How to Be a Winner in 3 Steps
  • Website Accessibility: What We’ve Learned (And What You Should Know)
  • The Hidden Cost of a Cheap Website
  • Twitter Lead Generation – Advice From Real Businesses
  • Why Artificial Intelligence Marketing Doesn’t Cut It For Fresh Content Creation
  • Are You Polluting Your Digital Marketing Efforts? 9 Ways to Clean Up Your Act
  • The Unspoken Reason Why Your SEO Strategy Is Failing
  • How We Use the SEO Process to Improve Internet Marketing
  • The Need for Agency and Client Collaboration
  • Bad vs. Good Bounce Rates: A Google Analytics Myth Busted
  • Digital Marketing Interview with Nate Minnich of Rohrer's One Hour Heating & Air Conditioning
  • The Science Behind Content Analysis
  • Understanding Domain Authority: What is DA?
  • How to Reduce Shopping Cart Abandonment
  • The Psychology of Online Shopping
  • Merry Christmas, it’s Good for Marketing and Sales
  • My 3 Go-To Tools for Visual Content Marketing
  • SEO Audit Checklist : A Small Businesses Guide to Understanding the Health of Your Website
  • Stop Fussing Over Keyword Ranking Reports and Focus on Real Metrics That Drive ROI
  • Parallax Scrolling - What Is It?
  • Social Listening - How To Be Social On Social Media
  • User Online Satisfaction – Or Is It More Like "I Can’t Get No Satisfaction?"
  • The Best Holiday Ads - Why Are They Timeless?
  • Is Pinterest for Men? Yes, It Is!
  • Video Content Marketing – A Necessity for Digital Marketing Campaigns
  • Remembering Robin Williams' Marketing Genius
  • How Is My Website Ranked by Google?
  • The Key SEO Metrics Used In Internet Marketing
  • How To Become A LinkedIn Networking Master

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After Hours

  • Episode 62: When Does a Person Become a Brand? Talking Managed Social Media Accounts
  • Episode 61: Scary Good Marketing Examples — Reverse Selfies, Owls, & Chipotle
  • Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4
  • Episode 59: Good Design, Bad Design, and Pantone's Color of the Year
  • Episode 58: Is Email Marketing Right for You?
  • Episode 57: 25 Years of Tower with Mike & Andy
  • Episode 56: The Pros and Cons of WordPress
  • Episode 55: Holiday Marketing Done Right
  • Episode 54: Creating and Crafting a Marketing Strategy
  • Episode 53: The Best (and Worst) Web Design Trends
  • Episode 52: Strengthening Your Content Strategy
  • Episode 51: Email Marketing Campaigns
  • Episode 50: Planning Your Marketing Budget
  • Episode 49: The Importance of Digital Accessibility
  • Episode 48: The State of Influencer Marketing
  • Episode 47: Smaht Pahk, Mr. Peanut, and Rainn Wilson
  • Episode 46: Coffee Robots and (Third-Party) Cookies
  • Episode 45: Likes, Fails, and Emails
  • Episode 44: The Mystery of Bend, Oregon
  • Episode 43: This Episode Shall Remain Nameless
  • Episode 42: We All Want to Be Nicki Minaj
  • Episode 41: It's Utterly Crazy!
  • Episode 39: Crunchyroll - Sushi Special or Streaming Platform?
  • Episode 38: We're Coming At You LIVE!
  • Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association
  • Episode 36: Swiping Left On The Jolly Green Giant
  • Episode 35: Our Post-Super Bowl Wrap-Up
  • Episode 34: Hackvertising & Interactive Marketing
  • Episode 33: And Happy Holidays!
  • Episode 32: Hilltop Moisture
  • Episode 31: From Influencer Marketing to Reese's Cups
  • Episode 30: Throwing Everyone Under The Bus
  • Episode 29: Everything Is a Tangent
  • Episode 28: We Work on Computers!
  • Episode 27: Digital Well-Being, Virtual Reality, Clothing Trackers, & Meal Kits à la Chick-Fil-A
  • Episode 26: All About Dinosaurs
  • Episode 25: Mobile First Indexing, Is Facebook Listening, and Trust Issues with NAP
  • Episode 24: Holla’ Back Holograms, Elon Musk, the Un-branded & Creative Brains
  • Episode 23: We Rate this Interaction a 4.8
  • Episode 22: Clearing Up Misconceptions
  • Episode 21: 20th Anniversary Interview with Mike Matus
  • Episode 20: Mattresses, Boxed Water & Social Media Influencers
  • Episode 19: Our Advice on Recording a Podcast
  • Episode 18: Keep, Toss, or Update?
  • Episode 17: Video Content is the Future
  • Episode 16: “FOMO. Fear of Missing Out. That is an F for Fear!”
  • Episode 15: Trends of 2017
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717-517-9103
626 North Charlotte Street 2nd Floor
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