SEO Services

SEO is less like flipping a switch to get your brand seen overnight and more like cultivating a garden. Typically, you’ll start to see meaningful results in three to six months.  The Tower philosophy is that SEO compounds momentum. Excellent content wins users, they keep coming back to your website, and search engines like Google reward consistency with long-term gains.

Unlike ranking on the search engine results page (SERP) with traditional SEO, generative engine optimization (GEO) focuses on optimizing content for AI. Tools like Claude, Gemini, ChatGPT, and Grok act like a helpful assistant recommending brands, rather than providing a list of links. In an era of ‘zero-click’ searches and AI overviews, we focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure your brand remains the definitive source, even when users get their answers directly on the search page from AI. At Tower, we offer AI engine optimization services that focus on helping you structure authoritative, clear, and helpful content so that AI platforms can’t help but recommend you.

Yes! Here at Tower, we’re passionate about visualizing data, celebrating wins, and pinpointing areas for growth. We provide comprehensive reports with metrics every month as well as an executive summary from the SEO specialist assigned to your site. You’ll also have an account executive managing your project who you can contact for an update at any time.

Every keyword search begins with a discussion about your brand and the user journey for your business. Then, we select a combination of short-tail (broad terms) and long-tail keywords (specific, conversational phrases). 

Short-tail keywords help you get noticed and long-tail keywords help you find people who are ready to buy. Our strategy doesn’t simply chase traffic—we find prospects who fit your audience with professional audience behavior analytics tools.

Absolutely! You can provide content if that fits your brand. However, content needs an SEO strategy to rank for the correct keywords and support your search ranking position. 

If you’re regularly adding new pages or have old content that needs optimization, our strategists make scaling your efforts easy. We have a tight-knit team ofin-house content specialists who can supplement your existing strategy to expand your search footprint, handle publishing your content in the busiest seasons of the year, or manage your entire content calendar.

SEO is not a “set and forget it” method to ranking online. Search engines are dynamic—they’re alive with constant change and AI has only accelerated the pace. Big tech companies like Google and Bing often make updates that can shift how you approach SEO.  Competitors can also move up and down in rankings, impacting your online presence.