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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
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  • Internet Marketing Services

Professional SEO Services

Do you know how your customers search? For many businesses, organic search is the leading referral source of website traffic. If your marketing strategy does not include optimizing your website to be found by search engines, you may be doing your business a disservice. See how Tower Marketing's professional SEO services can be your new favorite salesperson by contacting us today. 
tower marketing seo services

You won’t rank overnight in the search results.

SEO isn’t a one-time investment. It’s a continuous effort to help your business become more visible to both new and existing customers. You won’t rank overnight. But in time, utilizing professional SEO services can help increase high-quality traffic to your website and introduce you to valuable customers.

Featured Case Study

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Penn Dutch Structures Internet Marketing
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Our Philosophy on Ethical SEO

Google and SEO change like the weather. While our strategy and philosophy are always evolving, here are a few of the tenets we find are key to providing the best professional SEO services in Lancaster, PA & beyond.
Quality Over Quantity
Ranking for every keyword isn’t strategic or cost-effective. We begin each project with keyword research to identify which keywords are worth pursuing based on search volume, user intent, and competition. Less can be more when you choose the right keywords.
White Hat, Always
In any competitive market, you’ll find companies that break the rules to get ahead. We take pride in being an ethical SEO marketing company and bringing our clients effective strategies without stuffing, cloaking, or black-hat SEO. We work hard to establish trust with our clients by doing the right thing, every time.
Users Matter Most
Ranking well with Google and other search engines is the result of what we do. But it’s not the reason behind what we do. At Tower, we put users before search engines to bring more relevant content to your customers and better-qualified leads to your website.
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Proven Results from our Search Engine Optimization Services

Frequently Asked SEO Questions

There are a number of key performance indicators (KPIs) that we use to measure the effectiveness of your SEO campaigns. These metrics may include:

  • Organic, referral, and direct traffic
  • New users visiting the site
  • Backlinks (websites that link to you as a source)
  • Conversions (form submits, sales, quotes, newsletter sign-ups, etc.)

These KPIs provide information on how your site’s SEO campaign is performing and provide us with data to continue honing our strategy.

SEO won’t provide results overnight. If ranking quickly is important to you, you may want to consider PPC, in addition to a long-term SEO campaign. In most cases, we see significant results in six months to one year, but results will vary based on factors like:

  • Your target market and business model (B2B vs. B2C)
  • Number of technical issues (server errors, broken pages, lack of responsive design, slow site speed, etc.)
  • Baseline traffic numbers
  • The quality of your on-page copy
  • Lack of varied and consistent content
  • Number of backlinks
  • Level of competition for keywords and phrases
  • The industry you market in

You’ll receive a detailed, interactive report each month on the status of your internet marketing. It will include any positive or negative changes we’ve seen, as well as our insights on what’s causing them. You may also notice increased traffic, form submissions, and sales.

SEO plays a major role in driving traffic to your website and getting you in front of new prospects and returning customers. Organic search drives more results than paid advertising and typically appears more credible to your users. Plus, when done properly, SEO continues to drive results in the long run, unlike paid advertising.

The choice between SEO and PPC depends entirely on factors like your budget and business objectives. If you’re looking to rank quickly and jump to the top of SERPs, you’ll probably want to opt for paid advertising. But if you’re interested in boosting your organic traffic over time, building your brand, and generating credibility, you should focus on your SEO efforts.

The Process Behind Our Successful SEO Strategy

The key to an SEO strategy that generates real results is creating a holistic marketing approach that establishes you as a trusted player in your industry. Here are the steps we take on each project to build a thoughtful, strategic SEO plan.

1
Keyword Research
What are your customers searching for? We’ll use a variety of tools and resources to uncover what your audience is looking for and what content draws them in. Then we’ll collaborate with our content team to create blogs and other digital content that makes potential customers visit your site often.
2
Site Architecture
How easy is it for customers to find the pages they need? Your site may have great content, but if it isn’t well-organized, your customers may be unable to find it or glean value from it. We’ll make sure your website’s structure makes sense to search engines and users alike.
3
On-Page Content Optimization
Do your pages rank for relevant, effective keywords? Your main service and product pages are key to bringing in fresh traffic to your website. We’ll help you optimize titles, content, images, and more to maximize your traffic and grow your audience.
4
Identifying KPIs
With the natural increase in users, Tower Marketing will help you identify your most valuable KPIs and optimize for conversions using the latest conversion tracking methods such as Google Analytics 4 and Google Tag Manager.
5
Ongoing Content Creation
How can we write pieces that will attract the customers you want? We’ll do ongoing content research to identify topics that interest your audience. Then, our content team will craft keyword-focused pieces each month that keep your customers coming back for more.
6
Off-Page Optimization
How can you leverage relationships to bring in new traffic? In addition to bringing traffic in directly from search engines, we’ll help you maximize the value of your relationships online with link building and off-page optimization.

Meet Our SEO Team

Chris
Trevor
Lauren

Blogs From Our SEO Experts

October 18, 2022
How To Reap The Many Local SEO Benefits for Your Business
by Trevor Fitzpatrick
Read
September 23, 2021
Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI
by Trevor Fitzpatrick
Read
August 23, 2022
Updating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get Started
by Grace Hurst
Read
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603