Do you know how your customers search? For many businesses, organic search is the leading referral source of website traffic. If your marketing strategy does not include optimizing your website to be found by search engines, you may be doing your business a disservice. See how Tower Marketing's professional SEO services can be your new favorite salesperson by contacting us today.
You won’t rank overnight in the search results.
SEO isn’t a one-time investment. It’s a continuous effort to help your business become more visible to both new and existing customers. You won’t rank overnight. But in time, utilizing professional SEO services can help increase high-quality traffic to your website and introduce you to valuable customers.
Our Philosophy on Ethical SEO
Proven Results from our Search Engine Optimization Services
Frequently Asked SEO Questions
At Tower, we’re passionate about using AI to help your marketing while making sure it’s not harming it either. You can learn more about our approach to incorporating it on our AI philosophy page.
There are a number of key performance indicators (KPIs) that we use to measure the effectiveness of your SEO campaigns. These metrics may include:
- Organic, referral, and direct traffic
- New users visiting the site
- Backlinks (websites that link to you as a source)
- Conversions (form submits, sales, quotes, newsletter sign-ups, etc.)
These KPIs provide information on how your site’s SEO campaign is performing and provide us with data to continue honing our strategy.
SEO won’t provide results overnight. If ranking quickly is important to you, you may want to consider PPC, in addition to a long-term SEO campaign. In most cases, we see significant results in six months to one year, but results will vary based on factors like:
- Your target market and business model (B2B vs. B2C)
- Number of technical issues (server errors, broken pages, lack of responsive design, slow site speed, etc.)
- Baseline traffic numbers
- The quality of your on-page copy
- Lack of varied and consistent content
- Number of backlinks
- Level of competition for keywords and phrases
- The industry you market in
You’ll receive a detailed, interactive report each month on the status of your internet marketing. It will include any positive or negative changes we’ve seen, as well as our insights on what’s causing them. You may also notice increased traffic, form submissions, and sales.
SEO plays a major role in driving traffic to your website and getting you in front of new prospects and returning customers. Organic search drives more results than paid advertising and typically appears more credible to your users. Plus, when done properly, SEO continues to drive results in the long run, unlike paid advertising.
The choice between SEO and PPC depends entirely on factors like your budget and business objectives. If you’re looking to rank quickly and jump to the top of SERPs, you’ll probably want to opt for paid advertising. But if you’re interested in boosting your organic traffic over time, building your brand, and generating credibility, you should focus on your SEO efforts.
The Process Behind Our Successful SEO Strategy
The key to an SEO strategy that generates real results is creating a holistic marketing approach that establishes you as a trusted player in your industry. Here are the steps we take on each project to build a thoughtful, strategic SEO plan.