Content Marketing Services

Making sales and educating users starts with building relationships. And building those relationships starts with proving your trustworthiness and expertise. Leverage the power of search to bring in new traffic, answer potential customers’ questions, and earn their business all with your content. See how Tower Marketing can lead to new relationships through your content by contacting us today.

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Do you know what your audience really cares about?

Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.

Content marketing isn’t just sales collateral or the copy on your product and service pages. It’s also your educational content — blogs, articles, guides, e-books, photographs, videos, etc.

Content marketing isn’t just sales collateral or the copy on your product and service pages. It’s also your educational content — blogs, articles, guides, e-books, videos, etc.

Help Me Create New Relationships

Thoughtful, audience-focused content isn’t intended to create immediate sales. Instead, it should enhance your prospects’ lives and position you as a trusted source of knowledge and insight. Our content strategy taps into every stage of the marketing funnel.

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Thought Leadership Matters

Like SEO, content marketing won’t produce results overnight. But investing in content now will pay for itself in the long-run by continuously cycling users through the inbound marketing cycle of attraction, engagement, and delight.

Demonstrate E-A-T

Strategic content marketing will establish your expertise, authority, and trustworthiness online. Figure out what your audience wants, become a reputable source in your industry, and use that trust to earn respect and build connections.

Recognize User Intent

If you listen, users will tell you what they want. We learn your audience inside and out to discover what they care about and what they’re searching for. This helps us create strategic, tailored content that answers their questions and leaves them wanting more. It also means they’re more likely to choose your business to solve their problem in the long run.

The Process Behind Our Content Marketing Services

You can trust our team to write quality content that will satisfy your audience’s search intent and give them the information they’re looking for. All of our work is data-driven and backed up by hours of research and content optimization techniques.

Our writers get to know each client and their industry to ensure the content we produce is accurate and relevant. You’ll cut through the noise with creative, unique content without having to lift a finger. Your audience will love your content, and Google will too.

Tell your story through content marketing.

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We create a content marketing strategy based on what your target audience is searching for. We’ll plan biannual calendars with topics driven by industry trends and your business goals. Whether your business is seasonal or year-round, we take a strategic approach to the timing and topics of the content we produce.

We craft thoughtful content with audience, tone, and purpose in mind. Whether you’re looking to build a base of general cornerstone content or write technical articles on industry trends, our content specialists are up to the task. And, our content team and SEO team work hand in hand to make sure the content we produce is optimized for search engines and customers alike.

Once we’ve created content, it’s time to distribute it to help you grow your audience. In addition to making sure your content is found in search engines, we’ll share it on social media, send it out in email newsletters, and use it to build links on forums and Q&A websites.

Each month, we’ll turn an analytical eye on your content and report back to you on how it’s performing. We’ll make on-page tweaks and optimizations as necessary and use what we learn to build a better understanding of your industry and audience and continuously improve our content.

Proven Results from our Content Marketing Services

AI is a huge asset in speeding up mundane, low risk tasks or helping with brainstorming and editing. However, with it becoming easier to generate generic content, having content that’s unique to your brand (and showcases proof of your expertise) will become even more critical. Learn about our philosophy on our approach to AI page.

Search engine bots are always crawling the Internet looking for fresh content they can index and store until it’s needed for an online search. Every time you add content to your site, bots return to “crawl” your content. Over time, they’ll learn what to expect on your site, increasing your chances of ranking in search results.

When you stop producing content, you fall out of sight and out of mind. That’s why regularly updating your site with thought leadership keeps search engines interested and helps you maintain your online presence.

Each month, you’ll receive detailed reporting on every aspect of your internet marketing spend. You’ll be able to see exactly how our content creation services are benefitting your business, whether you want goal completions, organic website pageviews, or user engagement.

In most cases, content marketing does not directly drive sales like SEO or paid advertising. However, creating a portfolio of credible thought leadership helps drive traffic to your site. High-quality content builds trust with users and positions you as an authority in your industry. In turn, prospects are more likely to purchase your products or services.

You should start writing content now! It’s important to remember that it can take 3-6 months for a piece of content to start ranking in Google SERPs. Building a blog or resources page with top-notch content today is sure to pay dividends in the long run. Don’t forget about your product and service pages, too.

Businesses of all shapes and sizes in every industry can benefit from content marketing. Remember that you’re the expert on your industry, and users always have questions they want answered. Take advantage of the opportunity to educate them before the competition can by anticipating their needs and creating content accordingly.