Making sales and educating users starts with building relationships. And building those relationships starts with proving your trustworthiness and expertise. Leverage the power of search to bring in new traffic, answer potential customers’ questions, and earn their business all with your content. See how Tower Marketing can lead to new relationships through your content by contacting us today.
Do you know what your audience really cares about?
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
Content marketing isn’t just sales collateral or the copy on your product and service pages. It’s also your educational content — blogs, articles, guides, e-books, photographs, videos, etc.
Thoughtful, audience-focused content isn’t intended to create immediate sales. Instead, it should enhance your prospects’ lives and position you as a trusted source of knowledge and insight. Our content strategy taps into every stage of the marketing funnel.
Our Philosophy for Enriching Content Marketing
The Process Behind Our Content Marketing Services
You can trust our team to write quality content that will satisfy your audience’s search intent and give them the information they’re looking for. All of our work is data-driven and backed up by hours of research and content optimization techniques.
Our writers get to know each client and their industry to ensure the content we produce is accurate and relevant. You’ll cut through the noise with creative, unique content without having to lift a finger. Your audience will love your content, and Google will too.
Proven Results from our Content Marketing Services
Frequently Asked Content Marketing Questions
AI is a huge asset in speeding up mundane, low risk tasks or helping with brainstorming and editing. However, with it becoming easier to generate generic content, having content that’s unique to your brand (and showcases proof of your expertise) will become even more critical. Learn about our philosophy on our approach to AI page.
Search engine bots are always crawling the Internet looking for fresh content they can index and store until it’s needed for an online search. Every time you add content to your site, bots return to “crawl” your content. Over time, they’ll learn what to expect on your site, increasing your chances of ranking in search results.
When you stop producing content, you fall out of sight and out of mind. That’s why regularly updating your site with thought leadership keeps search engines interested and helps you maintain your online presence.
Each month, you’ll receive detailed reporting on every aspect of your internet marketing spend. You’ll be able to see exactly how our content creation services are benefitting your business, whether you want goal completions, organic website pageviews, or user engagement.
In most cases, content marketing does not directly drive sales like SEO or paid advertising. However, creating a portfolio of credible thought leadership helps drive traffic to your site. High-quality content builds trust with users and positions you as an authority in your industry. In turn, prospects are more likely to purchase your products or services.
You should start writing content now! It’s important to remember that it can take 3-6 months for a piece of content to start ranking in Google SERPs. Building a blog or resources page with top-notch content today is sure to pay dividends in the long run. Don’t forget about your product and service pages, too.
Businesses of all shapes and sizes in every industry can benefit from content marketing. Remember that you’re the expert on your industry, and users always have questions they want answered. Take advantage of the opportunity to educate them before the competition can by anticipating their needs and creating content accordingly.