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Digital Marketing Podcast

Marketing insights on-the-go.

Looking for a podcast that’s both insightful and humorous? Listen to us here, on Spotify, Apple Podcasts, Amazon, or Soundcloud.

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Tower Marketing

Everyone has a podcast.
But ours is our favorite.

What started as a way to share our unfiltered views and blow off steam has evolved into a full-blown production. Each month, members of Team Tower sit down to dig into all things marketing, from SEO trends to branding fails.

Our digital marketing podcast takes a look at local marketing in our home of Lancaster, PA, as well as trends and news from around the world.

Access exclusive podcast content by signing up for our newsletter

Overheard on Tower After Hours.

Episode 72
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“We’re excited to step into a space and say how do we empower our young business professionals to advocate for the things that matter to them.”
Ashley Glensor
Strategic Program Manager, Lancaster Chamber
Episode 71
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“A lot of people can fall into following the rules of graphic design without stepping back and asking “does this look good?” and that’s our job to try and convey your message visually. You can follow all the rules and it can still look terrible. “
Kimmick
Art Director

Easy-to-digest industry insights.

We have a lot of fun recording our podcast each month, but we also put plenty of work into making it educational and useful to those who listen. We recognize that many employers and employees don’t have time for a week-long conference or class — but that they might have time for an hour-long digital marketing podcast during their commute or work day. Our goal is to bring you the latest news to help you stay on the cutting edge of marketing in a way that’s convenient and accessible.

72
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November 30, 2023

Episode 72: From Two Millennials to Two Gen Z’s: How the Lancaster Chamber is Making Worldwide Waves

  • Lily,
  • and Alex S
71
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October 26, 2023

Episode 71: Behind the Design – Breaking Down the Creative Process

  • Lily,
  • Alex S,
  • Kelly P,
  • and Kimmick
70
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September 28, 2023

Episode 70: Shaking Hands & Taking Names

  • Alex S,
  • Lily,
  • and Erica
69
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August 31, 2023

Episode 69: Maximizing Your Strengths and Becoming the Best You with Brianna Campbell

  • Lily,
  • and Alex S
68
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July 27, 2023

Episode 68: What to Expect As We Transition to GA4

  • Alex S,
  • Lily,
  • and Trevor
67
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June 29, 2023

Episode 67: What We’ve Learned in the Past Year as Content Writers

  • Lily,
  • and Alex S
66
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May 25, 2023

Episode 66: Dealing with Imposter Syndrome as a Leader

  • Alex S,
  • Kelly H,
  • and Lily
65
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April 27, 2023

Episode 65: Growing an Agency & Building a Brand

  • Alex S,
  • Lily,
  • Alyssa,
  • and Matus
64
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March 30, 2023

Episode 64: Content & ChatGPT – How We Can Work Together

  • Alex S,
  • Lily,
  • and Grace H
63
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February 23, 2023

Episode 63: Don’t Take It Personal — Managing Different Personalities In The Workplace

  • Alex S,
  • Marisa,
  • and Lily
62
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January 26, 2023

Episode 62: When Does a Person Become a Brand? Talking Managed Social Media Accounts

  • Alex S,
  • Lily,
  • and Danny
61
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October 27, 2022

Episode 61: Scary Good Marketing Examples — Reverse Selfies, Owls, & Chipotle

  • Danny,
  • Grace Z,
  • Alex S,
  • and Lily
60
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September 8, 2022

Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4

  • Trevor,
  • Lauren,
  • and Danny
59
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March 31, 2022

Episode 59: Good Design, Bad Design, and Pantone’s Color of the Year

  • Kimmick,
  • and Danny
58
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February 25, 2022

Episode 58: Is Email Marketing Right for You?

  • Grace H,
  • Danae,
  • and Danny
57
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January 26, 2022

Episode 57: 25 Years of Tower with Mike & Andy

  • Matus,
  • and Danny
56
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October 27, 2021

Episode 56: The Pros and Cons of WordPress

  • Tim,
  • Rachel,
  • and Danny
55
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September 22, 2021

Episode 55: Holiday Marketing Done Right

  • Danny
54
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September 1, 2021

Episode 54: Creating and Crafting a Marketing Strategy

  • Alyssa,
  • Kelly H,
  • and Danny
53
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July 16, 2021

Episode 53: The Best (and Worst) Web Design Trends

  • Matus,
  • Kimmick,
  • and Danny
52
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June 23, 2021

Episode 52: Strengthening Your Content Strategy

  • Grace H,
  • and Danny
51
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March 24, 2021

Episode 51: Email Marketing Campaigns

  • Grace H
50
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February 17, 2021

Episode 50: Planning Your Marketing Budget

  • Matus,
  • and Alyssa
49
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December 1, 2020

Episode 49: The Importance of Digital Accessibility

  • Tim,
  • and Kimmick
48
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November 1, 2020

Episode 48: The State of Influencer Marketing

  • Grace H,
  • and Kelly H
47
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February 17, 2020

Episode 47: Smaht Pahk, Mr. Peanut, and Rainn Wilson

  • Alyssa
46
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January 30, 2020

Episode 46: Coffee Robots and (Third-Party) Cookies

  • Kelly H
45
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November 20, 2019

Episode 45: Likes, Fails, and Emails

  • Kelly H
44
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October 16, 2019

Episode 44: The Mystery of Bend, Oregon

  • Kelly H
43
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September 19, 2019

Episode 43: This Episode Shall Remain Nameless

  • Kelly H,
  • Alyssa,
  • and Kimmick
42
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August 22, 2019

Episode 42: We All Want to Be Nicki Minaj

  • Kate
41
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July 12, 2019

Episode 41: It’s Utterly Crazy!

  • Kelly H
40
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June 14, 2019

Episode 40: Are We Living In A Black Mirror Episode?

  • Kelly H
39
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May 15, 2019

Episode 39: Crunchyroll – Sushi Special or Streaming Platform?

  • Tim,
  • and Kelly H
38
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April 25, 2019

Episode 38: We’re Coming At You LIVE!

  • Alyssa
37
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March 11, 2019

Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association

  • Kelly H,
  • and Alyssa
36
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February 25, 2019

Episode 36: Swiping Left On The Jolly Green Giant

  • Kelly H
35
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February 5, 2019

Episode 35: Our Post-Super Bowl Wrap-Up

  • Kelly H,
  • and Alyssa
34
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January 8, 2019

Episode 34: Hackvertising & Interactive Marketing

  • Kelly H
33
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November 28, 2018

Episode 33: And Happy Holidays!

  • Kelly H,
  • and Matus
32
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November 15, 2018

Episode 32: Hilltop Moisture

  • Alyssa,
  • Kate,
  • and Tim
31
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October 23, 2018

Episode 31: From Influencer Marketing to Reese’s Cups

  • Kelly H
30
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September 24, 2018

Episode 30: Throwing Everyone Under The Bus

  • Kelly H
29
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August 24, 2018

Episode 29: Everything Is a Tangent

  • Kelly H
28
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August 22, 2018

Episode 28: We Work on Computers!

  • Kelly H,
  • and Alyssa
27
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July 26, 2018

Episode 27: Digital Well-Being, Virtual Reality, Clothing Trackers, & Meal Kits à la Chick-Fil-A

  • Kate
26
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June 27, 2018

Episode 26: All About Dinosaurs

  • Kelly H,
  • and Matus
25
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May 23, 2018

Episode 25: Mobile First Indexing, Is Facebook Listening, and Trust Issues with NAP

  • Kelly H
24
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April 13, 2018

Episode 24: Holla’ Back Holograms, Elon Musk, the Un-branded & Creative Brains

  • Kelly H,
  • and Alyssa
23
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January 26, 2018

Episode 23: We Rate this Interaction a 4.8

  • Kelly H
22
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October 25, 2017

Episode 22: Clearing Up Misconceptions

  • Kelly H
21
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September 15, 2017

Episode 21: 20th Anniversary Interview with Mike Matus

  • Kelly H,
  • and Matus
20
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August 30, 2017

Episode 20: Mattresses, Boxed Water & Social Media Influencers

  • Kelly H
19
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June 16, 2017

Episode 19: Our Advice on Recording a Podcast

  • Alyssa,
  • Kelly H,
  • and Matus
18
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April 6, 2017

Episode 18: Keep, Toss, or Update?

  • Kelly H,
  • and Alyssa
17
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March 8, 2017

Episode 17: Video Content is the Future

  • Kelly H,
  • and Alyssa
16
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February 15, 2017

Episode 16: “FOMO. Fear of Missing Out. That is an F for Fear!”

  • Kelly H
15
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January 18, 2017

Episode 15: Trends of 2017

  • Kelly H,
  • Matus,
  • and Alyssa
    cloud in the sky
    Check Us Out on SoundCloud
    Listen Now
    apples in a wood box
    Listen on Apple Podcasts
    Listen Now