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Digital Marketing Podcast

Marketing insights on-the-go.

Looking for a podcast that’s both insightful and humorous? Listen to us here, on SoundCloud, or on Apple Podcasts.

Podcast
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Tower Marketing

Everyone has a podcast.
But ours is our favorite.

What started as a way to share our unfiltered views and blow off steam has evolved into a full-blown production. Each month, members of Team Tower sit down to dig into all things marketing, from SEO trends to branding fails.

Our digital marketing podcast takes a look at local marketing in our home of Lancaster, PA, as well as trends and news from around the world.

Overheard on Tower After Hours.

Episode 62
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“Everyone is a brand online… and that’s good and bad. Isn’t it a little hypocritical to critique celebrities when we do the same things?”
Lily
Episode 60
listen to full episode
“2013 was a landmark moment for consumer privacy in American history…we’re seeing the effects of that now. We’ll soon see why Google is phasing out third-party cookies — if it’s really for the consumer or for some other reason.
Trevor
Jr. SEM Specialist

Easy-to-digest industry insights.

We have a lot of fun recording our podcast each month, but we also put plenty of work into making it educational and useful to those who listen. We recognize that many employers and employees don’t have time for a week-long conference or class — but that they might have time for an hour-long digital marketing podcast during their commute or work day. Our goal is to bring you the latest news to help you stay on the cutting edge of marketing in a way that’s convenient and accessible.

62
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January 26, 2023

Episode 62: When Does a Person Become a Brand? Talking Managed Social Media Accounts

  • Alex,
  • and Lily
61
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October 27, 2022

Episode 61: Scary Good Marketing Examples — Reverse Selfies, Owls, & Chipotle

  • Danny,
  • Grace Z.,
  • Alex,
  • and Lily
60
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September 8, 2022

Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4

  • Trevor,
  • Lauren,
  • and Danny
59
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March 31, 2022

Episode 59: Good Design, Bad Design, and Pantone’s Color of the Year

  • Kimmick,
  • and Danny
58
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February 25, 2022

Episode 58: Is Email Marketing Right for You?

  • Grace H.,
  • Danae,
  • and Danny
57
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January 26, 2022

Episode 57: 25 Years of Tower with Mike & Andy

  • Matus,
  • and Danny
56
listen now
October 27, 2021

Episode 56: The Pros and Cons of WordPress

  • Tim,
  • Rachel,
  • and Danny
55
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September 22, 2021

Episode 55: Holiday Marketing Done Right

  • ,
  • ,
  • and Danny
54
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September 1, 2021

Episode 54: Creating and Crafting a Marketing Strategy

  • Alyssa,
  • Kelly,
  • ,
  • and Danny
53
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July 16, 2021

Episode 53: The Best (and Worst) Web Design Trends

  • Matus,
  • ,
  • Kimmick,
  • and Danny
52
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June 23, 2021

Episode 52: Strengthening Your Content Strategy

  • ,
  • Grace H.,
  • ,
  • and Danny
51
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March 24, 2021

Episode 51: Email Marketing Campaigns

  • Grace H.,
  • ,
  • ,
  • and
50
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February 17, 2021

Episode 50: Planning Your Marketing Budget

  • ,
  • Matus,
  • ,
  • and Alyssa
49
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December 1, 2020

Episode 49: The Importance of Digital Accessibility

  • Tim,
  • ,
  • Kimmick,
  • and
48
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November 1, 2020

Episode 48: The State of Influencer Marketing

  • Grace H.,
  • Kelly,
  • and
47
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February 17, 2020

Episode 47: Smaht Pahk, Mr. Peanut, and Rainn Wilson

  • ,
  • Alyssa,
  • and
46
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January 30, 2020

Episode 46: Coffee Robots and (Third-Party) Cookies

  • ,
  • and
45
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November 20, 2019

Episode 45: Likes, Fails, and Emails

  • Kelly,
  • and
44
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October 16, 2019

Episode 44: The Mystery of Bend, Oregon

  • ,
  • Kelly,
  • ,
  • and
43
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September 19, 2019

Episode 43: This Episode Shall Remain Nameless

  • Kelly,
  • ,
  • Alyssa,
  • ,
  • and Kimmick
42
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August 22, 2019

Episode 42: We All Want to Be Nicki Minaj

  • ,
  • Kate,
  • and
41
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July 12, 2019

Episode 41: It’s Utterly Crazy!

  • and Kelly
40
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June 14, 2019

Episode 40: Are We Living In A Black Mirror Episode?

  • ,
  • and
39
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May 15, 2019

Episode 39: Crunchyroll – Sushi Special or Streaming Platform?

  • Tim,
  • and Kelly
38
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April 25, 2019

Episode 38: We’re Coming At You LIVE!

  • ,
  • and Alyssa
37
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March 11, 2019

Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association

  • Kelly,
  • ,
  • and Alyssa
36
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February 25, 2019

Episode 36: Swiping Left On The Jolly Green Giant

  • ,
  • ,
  • and
35
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February 5, 2019

Episode 35: Our Post-Super Bowl Wrap-Up

  • Kelly,
  • ,
  • and Alyssa
34
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January 8, 2019

Episode 34: Hackvertising & Interactive Marketing

  • and
33
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November 28, 2018

Episode 33: And Happy Holidays!

  • Kelly,
  • and Matus
32
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November 15, 2018

Episode 32: Hilltop Moisture

  • Alyssa,
  • Kate,
  • ,
  • and Tim
31
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October 23, 2018

Episode 31: From Influencer Marketing to Reese’s Cups

  • and
30
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September 24, 2018

Episode 30: Throwing Everyone Under The Bus

  • ,
  • and
29
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August 24, 2018

Episode 29: Everything Is a Tangent

  • ,
  • and
28
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August 22, 2018

Episode 28: We Work on Computers!

  • Kelly,
  • ,
  • and Alyssa
27
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July 26, 2018

Episode 27: Digital Well-Being, Virtual Reality, Clothing Trackers, & Meal Kits à la Chick-Fil-A

  • ,
  • Kate,
  • and
26
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June 27, 2018

Episode 26: All About Dinosaurs

  • ,
  • Kelly,
  • and Matus
25
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May 23, 2018

Episode 25: Mobile First Indexing, Is Facebook Listening, and Trust Issues with NAP

  • and Kelly
24
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April 13, 2018

Episode 24: Holla’ Back Holograms, Elon Musk, the Un-branded & Creative Brains

  • Kelly,
  • Alyssa,
  • and
23
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January 26, 2018

Episode 23: We Rate this Interaction a 4.8

  • Kelly,
  • and
22
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October 25, 2017

Episode 22: Clearing Up Misconceptions

  • and Kelly
21
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September 15, 2017

Episode 21: 20th Anniversary Interview with Mike Matus

  • Kelly,
  • and Matus
20
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August 30, 2017

Episode 20: Mattresses, Boxed Water & Social Media Influencers

  • Kelly,
  • and
19
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June 16, 2017

Episode 19: Our Advice on Recording a Podcast

  • Alyssa,
  • Kelly,
  • and Matus
18
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April 6, 2017

Episode 18: Keep, Toss, or Update?

  • Kelly,
  • Alyssa,
  • and
17
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March 8, 2017

Episode 17: Video Content is the Future

  • Kelly,
  • and Alyssa
16
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February 15, 2017

Episode 16: “FOMO. Fear of Missing Out. That is an F for Fear!”

  • Kelly,
  • and
15
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January 18, 2017

Episode 15: Trends of 2017

  • Kelly,
  • Matus,
  • and Alyssa
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    717-517-9103
    626 North Charlotte Street 2nd Floor
    Lancaster, PA 17603