Web
More often than not, internal marketing teams don’t have the dedicated resources or time to stay on top of the latest trends in web development. But we do! Our development team has a track record of building in-depth interactive websites that will draw users in and funnel them through to a successful conversion.
In the past, web designers used countless loud colors and kooky fonts, pulsating buttons, and flashing banner ads. And it was…. terrible. We are thankful every day that professional website design is now much more subtle and gives a whole lot more credit to the intelligence of web users.
In less than five years the number of consumers browsing and buying online will hit 270 million and online sales in the U.S. could reach $523 billion. So if your company is looking to supplement your brick-and-mortar sales with an e-commerce website, let’s get going!
There’s a lot to stay on top of if you want your new website to be found and reach the goals you set for it. And a lot of that success depends on the hosting and maintenance of your website.
UX is web shorthand for User Experience and UX design is focused on improving web pages so they are easy to use, provide the information users are seeking, and are pleasing to interact with.
Digital Marketing
We work hard to implement digital marketing strategies that will have a lasting impact on your business by improving your website rankings to ultimately attract new customers and lead to the conversions that are important to your business.
By creating unique, authoritative, and engaging content on a consistent basis, you are ensuring your audience’s questions are being answered and you are enticing them to come back for more.
It’s no longer a teenage trend but rather a global transformation. We always preach the difference between social media (Tasty videos, political memes, and “chain mail” posts from your grandma) and social media marketing, which bring your brand’s story to life and builds relationships with your customers.
While a new website is a great investment for your business, it will take months, if not longer, to see any results without any kind of marketing. PPC is an ideal tool for providing you with immediate traffic and the potential to generate sales within weeks. Utilizing PPC with the rollout of a new website is an ideal strategy to achieve success. The best part? PPC will provide your business a reliable flow of traffic for a predictable cost.
You’ve probably checked your phone 3 times while reading this page. That being said, email marketing is a great tactic for reaching out to potential and current customers at the exact place their eyes wander countless times per day.
Creative
When you head up a small marketing team, or you are the entire marketing team, you’re called upon to be a jack of all trades – from sales materials, business development, and product launches to website maintenance, search engine rankings, and social media updates. That’s some Cirque du Soleil-level balancing and juggling you’re doing on a daily basis.
It’s incredibly important because it’s a customer’s first impression of your brand. With so much competition out there for basically every product or service on the market, your company’s brand identity needs to be on point.
Trying to carve out space for your brand with generalized marketing techniques can be exhausting. Creative promotions aim to cease haphazard strategies that aren’t aimed at your company’s specific goals and zero-in on the audience you really want, in the right places, with the right message, at the right time.
It may not always feel like it, but marketing still takes place face-to-face. The printed materials you use to sell your company need the same attention to detail that you’ve put into your online marketing.
Through video, you can share your story in a way words cannot. Brands can utilize video to build an emotional connection with their audience, share personalized stories, and present “how-to” information.
