PPC Marketing Services

Are you tired of coming in second? Do you need to build digital equity quickly? PPC (pay-per-click, also called paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.

Paying to rank sounds too good to be true.

Luckily, it’s not — but it’s also not that simple. Like any digital marketing channel, pay-per-click (PPC) requires a well-rounded, strategic approach. But many business owners are confused by PPC and don’t understand how it works. Most of them are concerned that paying for each click won’t produce a ROI that justifies their initial spend.

That’s where our Google Ads management services come in. Our team of paid advertising specialists know which keywords to bid on and how much to bid. They also have the skills to create high-quality landing pages that compliment your keywords and ads.

Strong Quality Scores

Strong ad quality scores are essential to intelligent PPC. A high quality score produces higher ad rankings and lower keyword costs. That’s why we select relevant keywords and pair them with high-quality landing pages.

High Click-Through-Rates

Your click-through-rate (CTR) measures the rate at which your ads are clicked. Along with boosting your quality score, high CTRs help you maintain or improve your ad positions, meaning lower costs for you.

Effective Landing Pages

We build high-quality landing pages that are relevant to and optimized for your PPC keywords. We also consider search intent, which also factors into your quality score.

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Proven Results From Our PPC Marketing Services

The Process Behind Our Intelligent PPC Strategy

At the heart of our PPC services is a comprehensive understanding of your organization’s unique goals. Here’s what our intelligent PPC process looks like.

We work with you to define the main goals of your PPC campaign. Your goals might include increasing sales, gleaning more qualified leads, gathering more contact requests and inquiries, or something else entirely. You tell us and we’ll use paid search to get it done.

We help you determine how much you want to spend on your PPC campaign. While PPC advertising can be expensive, we’ll work strategically alongside your team to keep your budget flexible and efficient and make the most of your investment.

We’ll help you choose relevant, high-quality keywords that are worth the cost of each click. Our selections will be based on your audience, goals, industry trends, and search data to ensure they are strategic and effective.

We’ll create relevant ads based on keywords and user intent, to drive users to your landing page and encourage them to take action. We’ll also build a custom landing page for each PPC campaign goal. These pages include heading and copy that will satisfy your users’ search intent.

Since PPC is a paid solution, you’ll see results quickly. Once your ads are live, we’ll track their progress, make adjustments to maximize your budget’s impact, and report on the results periodically or when the campaign is complete.

PPC helps you overcome this obstacle like no other form of online marketing can. It can help your brand show up in SERPs for the most competitive searches. However, depending on the keyword and its competitiveness, bidding may or may not be a wise option. Highly-competitive keywords can be expensive to bid on. But we’ll help you identify keywords that are affordable, drive quality traffic, and convert into leads or sales.

We provide our clients with detailed reporting at the end of each month. This reporting allows you to see the results of your marketing spend, including your PPC campaigns.

In most cases, Google advertising is totally worth the expense. You can start, stop, and adjust your bids at any point, giving you valuable flexibility. Google advertising also gives you the opportunity to get in front of millions of users at a relatively low cost. Additionally, you can use ad scheduling, device targeting, and geotargeting to keep your budget under control.

Determining whether PPC is right for you starts with keyword research. We can perform a comprehensive keyword analysis to determine whether people are searching for your products or services and the language they use to perform those searches. We’ll also help you determine the average cost-per-click for your industry and typical conversion rates to determine whether PPC is a cost-effective choice.

There are several types of paid advertising online, including search ads, display ads, and social ads. Search ads show up at the top or bottom of SERPs and are linked to specific keywords. Display ads are more dynamic and appear on the top, side, or middle of related webpages. And like the name suggests, social ads display on social media platforms like Facebook, Twitter, and LinkedIn. The PPC advertising you choose depends on factors like your industry, audience, and the products/services you offer.