let us show you the best way we can…
We’re a group of tinkerers and thinkers who love nothing more than a big crazy problem to dig into.
MICHAEL MATUS, CEO & CREATIVE DIRECTOR
our history :: a timeline
over 20 years of marketing experience
1997
why the name “tower?”
On January 1, 1997, Tower Data Systems got its start and began offering traditional advertising and marketing services, website design, and web programming.
So why the name Tower? If you’ve ever visited Reading, PA, you might be familiar with the William Penn Memorial Fire Tower that overlooks the City of Reading. Inspiration and creativity can come when you least expect it and the picturesque views atop this monument sure got our wheels turning.
2003
the dreaded phone tower
As we added marketing and design to our services, we no longer felt that Tower Data Systems described what we offered. Tower Communications seemed like the perfect brand name for our company.
Little did we know, 2003 was a boom for cellular phone companies who were on the hunt for good reception spots for their towers and land became a premium commodity. We quickly found out that Tower Communication sounded like the type of company that helped connect landowners to phone companies and we were bombarded with irrelevant calls. #FocusGroupsWouldHaveHelped
2006
a new direction emerges
On June 7, 2006, Tower Communications made an evolutionary decision to rebrand itself as Tower Marketing. The reason? While “Communications” was all-encompassing of what our original business concept was, with the loss of our I/T sector, it was no longer relevant to where we were headed as a business. Thus, Tower Marketing was born.
2007
filling in marketing holes
In a marketing world with no WordPress, WooCommerce or MailChimp, Tower unveiled a suite of proprietary online tools including Maestro, Shopkeeper, and Newscaster to tackle our clients CMS, e-commerce and e-marketing needs
2010
core pieces for our smart. creative. branding campaign
Right brain. Left brain. Ying. Yang. Smart. Creative.
We introduced the perfect partnership of smarts and creativity when we rolled out our branding statement and campaign in 2010.
2012
a new place to call home
Tower expands by moving into a new 3,000 sq. foot agency space on North Charlotte Street in Lancaster, PA, allowing us to grow and establish roots in a thriving downtown scene.
2014
internet marketing program expanded and really took shape
We believe in offering our clients a holistic approach to internet marketing based on SEO, Content Marketing, and Social Media Marketing working together. In 2014, we grew our internet marketing team to include dedicated SEO Specialist and Content Marketing Specialist positions. And we’ve been growing ever since.
2017
20 years…already?
Happy Anniversary Tower! After 20 years in business we thought we deserved a brand new website and an innovative IM tool! Life just got a whole lot easier – for now.
2019
Ch-ch-ch-changes!
2019 was a huge year of change at Tower. We welcomed an updated brand, elevated messaging, and our biggest project yet — renovating our office!
The renovation perfectly balances our high-tech workspaces with the historic nature of our 1867 building. We launched our new space in October with over 100 of our friends and colleagues, and can’t wait to see the work it inspires.
meet the crew
You know that excited feeling you get when you’re about to show off something truly great? That’s how we feel each and every time we get to introduce our awesome team. They have the ability to think on their feet, come up with solutions, and work together to produce great results that we are proud of.
join the Tower Nation
Are you looking to join a creative bunch of marketing professionals who thrive on out-of-the-box thinking (and coffee)? You’ve come to the right place! Our team succeeds in a collaborative environment, constantly bouncing ideas and Nerf bullets off of each other.
We love having fun but get serious about achieving results through creative expression and innovative ideas. When we’re not shooting for the stars, we are participating in monthly social/team building events. From our annual miniature golf tournament to our holiday spirit week, we keep it (un)real at Tower.
If we sound like a group you can work with, then you’re in luck! Our team is growing and we are looking to fill the positions listed below. #oneofusoneofus