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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
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Branding Services

Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users. If your business currently has messaging that is all over the place, contact our team of experts to get started on our business branding services. 
tower marketing branding services

Your brand is more than your logo.

Businesses frequently come to us looking for a new logo. But quickly, they realize that they need a new brand instead. Branding isn’t just your logo. It’s your colors and fonts. It’s your visual language. It’s your tone of voice and the way you carry yourself as a business in your industry.

If you’re no longer excited about your logo as the face of your business, you do need a new logo. However, you also probably need a new brand to support it.

Our Philosophy on Branding Services

Branding trends change like the weather. We root ourselves in three key philosophies to design timeless, customer-focused brands.
Make It Last
Great brands can stand the test of time. Rather than leaning into current trends, we design timeless brands that won’t need to be updated for years to come.
Provide Options
We know there are lots of people to please when it comes to getting a new brand approved in an organization. We’ll provide options to make getting approval from stakeholders and other team members easier.
Optimize Usability
A great brand isn’t great if it’s difficult to use. We’ll provide you with a full set of logos in all sorts of formats and color profiles to make sure you always have the asset you need at a moment’s notice.

Featured Case Study

Enwild logo
case study
Enwild
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Proven Results of Our Branding Services

The Process Behind a Successful Brand Strategy

Our cohesive branding process helps build your new brand from the ground up:

1
Discovery
We start by meeting with you to take in every insight you have to offer on your current brand, your competitors, your industry, and your customers. We’ll talk about what you do and don’t like when it comes to design, as well as your feelings on your current brand.
2
Moodboards
We then build several moodboards to provide you with options for the future of your brand. The moodboards will contain ideas on color palettes, fonts, images, textures, and more. This step is all about seeing what “feels” right for your company and your brand so your team and ours have a cohesive vision moving forward.
3
Logo Designs
After we work together to pick and refine one final moodboard, our designers sit down and do their magic. You’ll always get multiple options, so you’ll never feel trapped into one design. Once we’ve shared our initial logo designs, we’ll work together to refine one vision into the perfect logo for your company.
4
Style Guide & Brand Guidelines
After we revise your chosen logo, we’ll develop a style guide and brand guidelines to show you and your team how to use your new brand. This will include all of the fonts, colors, and logo variations we’ve developed.
5
Key Pieces
Finally, we’ll identify a few key pieces to design alongside your new brand. These might include a letterhead, key print collateral, and email templates. These pieces will help flesh out your brand in context and will provide your team with a springboard from which to expand and explore your new brand.

Easy-to-use branding assets for your team.

Our goal isn’t just to design a brand that your audience finds enticing and engaging. We also want to make sure it’s easy for you and your team to use in day-to-day business.

Our branding services include designing crucial pieces like letterheads, email templates, and key print pieces. We’ll also provide you with thorough brand guidelines that explain your new brand to your employees so they can use it to create brand collateral as needed.

With a cohesive brand, your entire team will be on the same page about who you are and where you fit in your industry. In addition to uniting your internal team, your updated brand can reach new customers and nurture leads. A strong, established brand makes all of your daily marketing efforts easier on your team.

Frequently Asked Branding Questions

We’ll uncover your vision by discussing what you’d like your new logo to say about your company, what demographic it needs to speak to, and your company’s unique personality. You’ll also get options to choose from along the way so you’ll never feel cornered into one idea.

Many companies receive a new logo design, but aren’t sure how to use it in practice. We provide a style guide and brand guidelines to help your whole team use your brand colors, fonts, and logo appropriately to ensure the integrity of your new brand.

Over the years, we’ve designed logos for companies of all sizes. We’ve worked with a single contact, as well as with an entire room of stakeholders. Depending on your project, we may interview stakeholders to get their opinions on the new brand, and we’ll always provide you with multiple options to narrow down into a final vote.

Meet Our Branding Experts

Matus
Kimmick

Branding Blogs from Our Design Team

June 13, 2019
Developing an Accessible Color Palette: 6 Easy Steps for Web Designers
by Tower Alumni
Read
July 14, 2016
What It Really Means to Rebrand Your Business
by Kelly Howard
Read
February 20, 2019
Rebranding Checklist: How to Successfully Rebrand Your Company
by Tower Alumni
Read
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603