Choose form and function.
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Anyone can build a website, right?
These days, anyone with internet access can technically build a website. But just “having” a website often isn’t enough.
At Tower, we offer fully-custom web design services. We recognize the value of a unique online marketing presence, and collaborate with our clients to develop one-of-a-kind websites within budget. Our team of creative directors and designers will guide you through the design process to ensure that it looks and works just the way you want it to. More importantly, they’ll make sure that your customers can find everything they need while being immersed in your brand.
Our Philosophy on Intuitive Web Design
The web is for everyone.
According to the Americans with Disabilities Act, “all electronic and information technology must be accessible to people with disabilities.” When it comes to your website, this means adding alt text to photos, ensuring proper color contrast, and conducting regular scans to ensure that everyone can use your website easily.
While many agencies include ADA compliance as an add-on, ADA-level compliance is standard practice at Tower. We don’t believe it should cost more to do what’s right and allow everyone equal access to the wealth of information on the Internet.
The Website Redesign Process
Proven Web Design Results
Frequently Asked Web Design Questions
AI tools are helpful for assisting with basic and simple, routine tasks. Beyond that though, your website should be built to fit your needs and sometimes that requires a custom touch. Our philosophy on AI is that it’s a great tool for the basics, but having an experienced design and development team ensures everything turns out exactly as it should.
The first sign that you need a new website is that your current site simply isn’t performing the way you’d like it to. Maybe your page load time is too slow, your users are no longer converting, your site has outgrown its original sitemap, or it simply looks outdated.
As a general rule of thumb, companies typically outgrow their website every three to five years. Whether they update their logo and branding, pivot into a new market, or experience rapid growth, their current website may no longer achieve their organizational goals.
If you’re not sure if it’s time for a new website, drop us a line. We’re happy to take a look at the general health of your website and give you an idea of when you should consider your next redesign.
With over 50 million Americans living with disabilities, it’s become apparent that not everyone is able to understand, navigate, and interact with websites the same way. Accessible websites aim to provide the same user experience to every visitor.
Currently, there are several laws in place that address web accessibility. They include the Americans with Disabilities Act (ADA) and Section 504 and 508 of the Rehabilitation Act. They require that federal, state, and local offices and organizations that receive federal funding, provide effective communications to all citizens, including accessible websites. These legislations also extend to “places of public accommodation,” which your business falls into if you’re a library, university, hotel, museum, theater, transportation service, convention center, hospital, restaurant, retail store, or daycare facility, just to name a few.
Your website might already include a few accessible elements, but, building a truly accessible website requires a lot more attention. Every choice needs to be questioned in terms of accessibility, including the fonts and colors you choose, how users will navigate your site, the media and images you place, and how users will engage with you throughout the site.
We work with clients from all backgrounds, meaning that you can have as much or as little input in the design of your site as you wish. Some clients approach us with an established brand and color palette, fonts, and wireframe for their new site. Others come to us with nothing other than the desire for a new site. No matter how familiar you are with web design, we’ll work with you and your team so you can be as involved as you like.
Our developers build all new sites using WordPress, an open-source content management system (CMS). This means that everything can be easily edited and your team can update your site without any web coding knowledge.
We also end every project with a training session where we’ll walk your team through the admin section of your site and show you how to add pages, products, images and video, blog posts, and other unique updates you’ll want to make to your site once it goes live.
For many of our current client sites, mobile makes up over half of the traffic to the website. This means ensuring that your website is responsive (and that it looks great on every device, not just one generation or brand of phone) is crucial for the best user experience.
Our developers test both with responsive browser testing tools and physical devices to make sure your website will load flawlessly on your customers’ devices.