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Case Study

Strategic Logistics

Refreshing a long-standing family business for increased visibility through a new logo and modern website.
            

Strategic Logistics is a third-generation, family-owned transportation management company. Their team first reached out to us for assistance with traditional marketing materials, but our partnership grew quickly. We began working with them to solidify a new brand presence, including a new logo and a redesign of their website. 

The Challenge
The transportation management industry is crowded, making it difficult for Strategic Logistics to stand out from the competition. We knew their new branding would need to be abstract — yet powerful — to embody their pioneer spirit.
Our Strategy
We presented the Strategic Logistics team with several logo options. After working closely with them, we arrived on the idea of a bison. A powerful symbol of strength, grace, and speed, the bison embodied everything their business stands for. This new logo, along with updated branding, was at the heart of the website redesign.
The Results
The new website clearly demonstrates Strategic Logistics’ capabilities, tells their story, and shines a light on recruitment. Their industry footprint continues to grow, and they’ve increased their in-house staff. This growth ensures they can continue providing customers with the quality transportation and logistics services they’ve come to count on.
Strategic logistics logo concept
Strategic logistic branding concepts
pantone colors green and black

“Alyssa and the team at Tower Marketing were extremely helpful in streamlining our ideas and translating those ideas to real business marketing strategies. They worked around our busy schedules and helped us maintain focus throughout the entire process.”

-Luke Langley, Director of Transportation, Strategic Logistics

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Logo Design Services
Does your logo represent what your business is all about? We can help you update your existing logo or create a new one that truly speaks to your brand’s purpose.
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Branding Services
Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603