The Challenge
Strategic Logistics is a third-generation-owned, family-run transportation management company. They assist their customers with full-service transportation logistics needs, including freight transportation logistics, transportation management and consulting, and contract packaging. Strategic Logistics originally reached out to us because they needed some help with traditional marketing materials to use at their upcoming trade shows and meetings. Through our initial conversation, the partnership grew into helping Strategic Logistics solidify a new brand presence and complete a website redesign.
Our Role
With a desire to stand out among their competition, it was clear that the new branding for Strategic Logistics would need to be something abstract, yet powerful. Through a few phases of logo concepting, a bison was decided to be the powerful symbol of strength, grace, and speed that they were looking for. Leaning on their pioneer spirit, the brand was developed as the lynch-pin of the website design.
The goal of the redesigned website was to help Strategic Logistics capitalize on the rapid growth of their team and overall business. By clearly demonstrating their capabilities, telling the story of their history, and shining a light on team recruitment, Strategic Logistics will be able to continue the attraction of customers and talent.
Services
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Luke Langley, Director of Transportation, Strategic Logistics
The Results
Since the beginning of the project, Strategic Logistics’ industry footprint has grown significantly. They have increased their in-house staff, allowing them to continue providing quality transportation and logistics services to those in need. Their brand identity will allow them to continue setting themselves apart in a crowded, competitive space.