Our Approach To AI
AI (artificial intelligence) is a means of helping us become more efficient and effective with routine tasks, allowing Tower the time and space to add that unique, custom touch. That way we can use our craftsmanship and skills to make your brand stand out in the places it matters most.
How We Use AI Tools
While our use will evolve as AI continues to develop, here are the ways our teams are incorporating it now.
How We Don’t Use AI Tools
- For reliable or credible facts and research.
- For the complete execution of a deliverable. (We’ll always have a real person look at the piece to make sure it matches your brand’s standards and adds value.)
- For sensitive or critical messaging that should be shared by a person.
- Creation of logos and other important branding elements that should be unique to you.
- Altering or editing product offerings — these must be accurate and realistic representations of products.
What Does This Mean For You?
Our team is committed to integrating AI tools into our workflow in a way that’s ethical and responsible, to ensure we’re providing you with the best quality support you deserve. We continue to stay current with the changes AI is introducing in all aspects of our work and are ensuring we find the best ways to adapt it in our processes.
AI is an exciting opportunity for us to spend more time working in ways that hold the most impact. We’re dedicated to adapting it in a way that helps us give our clients the very best outcomes.
Have More Questions About Using AI? We’re Here to Help!
