eCommerce Website Design

Create an intuitive site that sells.

Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success. Start with a structurally-sound website that engages customers and doesn’t cause you headaches.

Your customers want to shop on their schedule.

As eCommerce continues to grow, there’s never been a better time to offer customers the opportunity to buy online. If you’ve yet to open your online store — or if you have but aren’t happy with your results — we’re here to help.

We understand the intricacies of eCommerce, from payment processors to unique shipping needs. Our eCommerce marketing strategies create a holistic, customized experience for users that seamlessly moves them through the shopping process.

Our eCommerce marketing strategies create a holistic, customized experience for users that seamlessly moves them through the shopping process.

We’ll integrate your store into your new or existing website so it fits perfectly with your existing online presence. The end result? A comprehensive shopping experience that’s user-friendly, functional, and converts prospects into customers.

Proven eCommerce Web Design Results

Tower Marketing has been providing custom eCommerce design services to Lancaster, PA & surrounding areas business for over 25 years. See what we can do for you.

Utilize Your Top Salesperson

When done right, eCommerce should be a hard-working, round-the-clock salesperson. It should convey your brand consistently and provide a positive experience for each and every customer.

Make Shopping Convenient

Everyone loves shopping online. Everything you could imagine is available 24/7 without leaving the comfort of your home. Bring your customers the same convenience you expect from your favorite stores.

Grow Your Niche

eCommerce is ideal for businesses with niche products and services. Don’t limit yourself to a small-town brick and mortar store. We’ll help your target audience find you, whether they’re down the street or a continent away.

Featured Case Study – Stauffer’s of Kissel Hill Shopify

case study

Stauffers of Kissel Hill: Shopify Website

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The Process Behind Our eCommerce Strategy

If you’re searching for eCommerce website management services that maximize your profitability, look no further. Take a closer look at our process below:

We’ll sit down with you and your team to discuss your current eCommerce setup, your products, and your eCommerce goals. Then our team will collaborate to create a comprehensive plan and timeline to bring your new website to life.

We’ll import your products and pricing information into your content management system. Whether you’re building an eCommerce site for the first time or transferring product records from one platform to another, we’ll work with you to make the process hassle-free.

We’ll import all of your product descriptions alongside your products. If you don’t already have product descriptions written (or if they need a refresh), our search engine optimization and content teams can partner up to create search-friendly copy to bring in new customers.

Your product import will also include all of your product images. If you don’t have product images yet, we can plan and direct a shoot with one of our trusted photography partners. We can also provide photo editing services if your existing product images need some love.

We’ll teach you how to update and manage your eCommerce store so you can get the most out of our eCommerce optimization services. From adding new products to creating sales and promotions, you’ll have the power of an intuitive new eCommerce site on your side.

All of our eCommerce sites are built to be PCI (payment card industry) compliant. This ensures that all credit card information is transmitted, processed, and stored in a secure environment outside of your own site. It’s very important that you don’t store customer credit card data on your site.

If you already have an eCommerce site, you have a payment process in place. If you’re adding a new eCommerce component to your website, you’ll have to sign up for a payment processing platform. A few of our recommendations to clients are PayPal Payments Pro, Authorize.Net, and First Data. Your chosen payment processor can be connected to your site, so users won’t have to leave to complete the payment process.

No one wants their customers’ data stolen. For every eCommerce website we build, we acquire an SSL (Secure Sockets Layer) certificate. An SSL certificate is an extra layer of security that encrypts a customer’s personal and credit card information as it travels from the web server to a browser. The only difference you’ll see in your final site is that your website’s URL will begin with a https instead of http.

Like any project, the cost of your eCommerce website will vary depending on factors like how many products you offer, the level of interactivity, the number of payment types you accept, and more.

There are a variety of ways to promote your eCommerce website. A few options include posting to your social media channels, pursuing paid advertising on Google, or emailing your subscriber list. The choice is yours, and the best way to promote your site will vary based on your industry and business goals.

You can choose from a wide variety of platforms when it comes to building your eCommerce website. We typically use WooCommerce (via WordPress), but you can also opt for Shopify, Wix.com, Squarespace, Magento, and many more more.