Create an intuitive site that sells.
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success. Start with a structurally-sound website that engages customers and doesn’t cause you headaches.
Your customers want to shop on their schedule.
As eCommerce continues to grow, there’s never been a better time to offer customers the opportunity to buy online. If you’ve yet to open your online store — or if you have but aren’t happy with your results — we’re here to help.
We understand the intricacies of eCommerce, from payment processors to unique shipping needs. Our eCommerce marketing strategies create a holistic, customized experience for users that seamlessly moves them through the shopping process.
We’ll integrate your store into your new or existing website so it fits perfectly with your existing online presence. The end result? A comprehensive shopping experience that’s user-friendly, functional, and converts prospects into customers.
Proven eCommerce Web Design Results
Tower Marketing has been providing custom eCommerce design services to Lancaster, PA & surrounding areas business for over 25 years. See what we can do for you.
Our Philosophy for Profitable eCommerce
The Process Behind Our eCommerce Strategy
If you’re searching for eCommerce website management services that maximize your profitability, look no further. Take a closer look at our process below:
Frequently Asked eCommerce Questions
All of our eCommerce sites are built to be PCI (payment card industry) compliant. This ensures that all credit card information is transmitted, processed, and stored in a secure environment outside of your own site. It’s very important that you don’t store customer credit card data on your site.
If you already have an eCommerce site, you have a payment process in place. If you’re adding a new eCommerce component to your website, you’ll have to sign up for a payment processing platform. A few of our recommendations to clients are PayPal Payments Pro, Authorize.Net, and First Data. Your chosen payment processor can be connected to your site, so users won’t have to leave to complete the payment process.
No one wants their customers’ data stolen. For every eCommerce website we build, we acquire an SSL (Secure Sockets Layer) certificate. An SSL certificate is an extra layer of security that encrypts a customer’s personal and credit card information as it travels from the web server to a browser. The only difference you’ll see in your final site is that your website’s URL will begin with a https instead of http.
Like any project, the cost of your eCommerce website will vary depending on factors like how many products you offer, the level of interactivity, the number of payment types you accept, and more.
There are a variety of ways to promote your eCommerce website. A few options include posting to your social media channels, pursuing paid advertising on Google, or emailing your subscriber list. The choice is yours, and the best way to promote your site will vary based on your industry and business goals.
You can choose from a wide variety of platforms when it comes to building your eCommerce website. We typically use WooCommerce (via WordPress), but you can also opt for Shopify, Wix.com, Squarespace, Magento, and many more more.