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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
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  • Creative Marketing Services

Print Marketing Agency

Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. Our print marketing agency can create nearly endless possibilities and combinations for your business.
tower marketing print media services

Print media isn’t dead.

In fact, it’s alive and thriving. Print marketing remains a valuable tool, even in our decidedly digital age. Print media comes in a variety of forms and can be used for everything from prospecting to remarketing. Best of all, digital marketing and print solutions are proven to complement one another.

In fact, pairing direct mail with digital marketing produces 28% higher conversion rates than only using one marketing channel.

Our print marketing agency can help you create print marketing collateral to supplement your digital marketing efforts. We make it easy to build a uniform experience across print and digital, from your website to your point-of-sale brochures.

Whether you need business cards and sell sheets or save-the-dates and direct mail, we coordinate with printers to bring you the final products you need.

Proven Results From Our Print Marketing Agency

Our Print Marketing Agency’s Philosophy

Like our approach to web and digital marketing, our print marketing strategies never stop evolving. However, these three tenets are evergreen and central to our print marketing philosophy.
The Buyer’s Journey
We create print marketing collateral to complement any stage of the buyer’s journey. This includes things like brochures in the awareness stage, catalogs in the consideration stage, and remarketing postcards in the post-decision stage.
Capitalize on Tangibility
There are many types of print media. But because people hold print materials in their hands, they’re more likely to fully engage with them. We can create effective print collateral that encourages slower, deeper reading focused on your message.
Earn Their Trust
Research shows that 56% of people feel print marketing is the most trustworthy form of advertising. We’ll work with you to produce elevated print marketing that helps you build trust with prospects and customers.

Featured Case Study

2 picture frames
case study
American Heart Association
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The Process Behind Our Print Marketing Strategy

Our print marketing agency’s services are founded on a process that’s stood the test of time.

1
Brainstorming
You’ll meet with our designers to discuss the format, goals, and printing restrictions of the pieces you need. We’ll also discuss your budget and some basic printing specs so we can start gathering quotes from our network of trusted printing partners.
2
Details
We design your piece, taking into consideration how your finished piece will be presented. We coordinate with the printer on paper weight, coating, and texture so that every detail of your print piece looks and feels just right.
3
Printing
Once you’ve approved your print piece, one of our trusted print vendors will double-check all of our designs, create proofs for approval, and print your pieces. Depending on your chosen printer and location, your pieces may be shipped or hand-delivered to you.
4
Mailing
If you’ve chosen direct mail, we can add relevant addresses with mail merge and send your pieces to the recipients of your choice. If you are doing a public promotion, we can help you rent or buy a mailing list that will help you reach the goals of the piece.

Frequently Asked Print Marketing Questions

Over the years, our trusted printers have continued to wow us. We trust them to stay up-to-date on the latest print trends and techniques. Our ongoing relationships mean that we can get your pieces to print at a moment’s notice — and have them printed perfectly the first time.

Absolutely. We work alongside the printer to provide mail merge services at the same time that your pieces are being printed.

Yes! Print marketing is still a highly-effective way to reach new prospects and existing customers, even in our digital age. Whether you’re advertising a new product or service via direct mail or creating collateral for your sales team, print often speaks to users in ways digital can’t.

We have long-standing relationships with some of the most respected printers in the area. When you work with us, we leverage our connections to get you top-quality results at affordable prices.

Yes, yes, and yes! Over the years, we’ve tackled all of these custom pieces (and more) for our clients. We’re happy to collaborate with you and one of our trusted printers, no matter how unique your idea or project may be.

Meet Our Print Marketing Team

Kimmick
Matus

Blogs From Our Creatives

January 14, 2020
What is Direct Mail Marketing?: An Ultimate Guide
by Tower Alumni
Read
August 25, 2020
The Ultimate Print Marketing Guide to Engaging Collateral
by Tower Alumni
Read
August 29, 2019
How to Create Effective Content for the Awareness Stage of the Buyer’s Journey
by Tower Alumni
Read
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603