lancaster chamber 150th annual dinner
Branding & Web Design
Setting a tone for a unique, branded design set inspired by a milestone anniversary year for a local Chamber of Commerce’s Annual Dinner celebration.
Lancaster Chamber is a 150-year-old organization transforming the landscape of business and positively impacting our local Central Pennsylvania community. With a foundation as advocates for the business community, the Chamber takes a strong stance on positions that matter to everyone and uses their ties at the local, state, and federal levels to advocate on behalf of their members and neighbors.
The Challenge
Celebrating 150 years is a milestone accomplishment and the Chamber requested a branding update for their Annual Chamber Dinner capstone event. With a strict 4 week deadline, they were looking to revamp the dinner’s website, tickets, program, and branded event assets.
Our Strategy
Working closely with the client to collect print and digital collateral from previous fundraising events, we began to conceptualize our celebratory designs, beginning with the website design. Our designers’ primary goal was to build an omnipresent theme from digital to print. We ensured our color selections, accents, and fonts were ADA-compliant and would provide a professional look. Once the website refresh was completed, we tackled the task of matching physical to digital starting with the event tickets. The final piece, a complete dinner program, included details of members and sponsors, along with a full-spread timeline telling the story of how the Chamber and all of its members came to be.
The Results
As a result the 150th Annual Dinner website, tickets, and program flawlessly came together to create an overall feeling of elegance and celebration while promoting all of Lancaster Chambers’ members and sponsors along with their achievements.
