malvern behavioral health
Organic Internet Marketing
Fostering user engagement and relationships with thoughtful SEO and impactful content.
Using evidence-based practices and prioritizing compassionate care, Malvern Behavioral Health offers inpatient treatment to individuals struggling with mental and behavioral health issues. With the understanding that every individual’s recovery journey is unique, their trained staff works to provide a therapeutic environment where patients feel respected and safe.
The Challenge
As Malvern Behavioral Health expanded their facility and introduced new programs, they realized they didn’t have enough of an online presence to compete in the digital space. They needed a marketing strategy to build brand awareness, encourage engagement, increase website traffic, and gain more qualified leads through online contact form submissions and phone calls.
Our Strategy
Our team created an organic internet marketing plan to implement SEO and content marketing services. We used extensive keyword research to optimize their website and existing blogs while also building a content calendar with new, evergreen topics to be published every month. Through this, we introduced relevant blogs and visual content pieces to encourage users to find their site and interact with it as well.
The Results
Consistently publishing optimized content, including blogs, infographics, and downloadable files, rewarded the client with a 92.42% increase in overall site traffic and an 82.66% increase in engaged sessions within the very first year. Their site is not only more visible in search results but also the new content has helped them increase their rankings for non-branded key terms and move higher up on the search results page as a whole.
