Digital Marketing Strategy

All good strategies start with research. And all good research starts by listening. Whether it’s through interviews, surveys, or auditing, our digital marketing strategy consultants get to the heart of your business to develop a digital marketing plan that actually works.
Tower Marketing strategic services

Crafting a cohesive vision.

Clients often come to us with a piece of work they need to be completed. A logo. A brochure. A landing page. But sometimes, their solution doesn’t reflect the problem they are actually experiencing. Other times, they are looking for a first step.

Whether they aren’t sure of their long-term needs or aren’t ready to commit to a campaign list of tactics, a strategy phase can be the perfect first step to transforming your marketing presence.

We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.

Proven Results From Our Digital Marketing Strategy

Our Digital Marketing Process

As your digital marketing strategy consultants, we take the lead by putting thought and purpose into every suggestion we make.

1
Putting Your Audience First
Understanding your customer is our first step. We dive deep into what drives them, what frustrates them, and what they truly want. Without a deep understanding of “who,” we cannot make mindful recommendations of “what” or “how” within your digital marketing strategy.
2
Understand Your Purpose
Purpose is deeper than making sales or attracting new leads. It’s not about what you sell. It’s about the problems your product or service solves for your customer at the end of the day. Your digital marketing strategy will take an in-depth look at the needs and desires your business fulfills for your customers in order to better understand how to advertise to them.
3
Interpreting Context
We also take a look at where your brand stands within your industry and among your competitors. Do you hold the largest local market share? Are you in the middle of the pack? Do you specialize in a niche of your industry? Context is key when it comes to maximizing your value proposition. With your help, we’ll become knowledgeable on your current position in your industry and where you hope to go next.
4
Putting Pen to Paper
Once we’ve become knowledgeable about what you do and who you serve, we’re ready to get to work on your new digital marketing strategy. We’ll devise a strategic plan for your business and marketing efforts that will help you make the most of your efforts. Your plan will likely contain both digital and traditional media efforts for a holistic approach that strengthens and grows your customer base.

Our Digital Marketing Strategy Consultants

Matus
Alyssa

Featured Blogs From Our Strategic Minds

December 6, 2016
3 Must-Haves for Developing a Successful Internet Marketing Strategy
by Kelly Howard
Read
July 28, 2023
The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing
by Ali Swann
Read
December 23, 2019
An SEO & Content Writing Strategy To Dominate The SERPs
by Tower Alumni
Read
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