As a business, you have your own tasks and duties to focus on. That’s why you hired an agency to do your marketing in the first place, right? Not quite. You want to see results from the agency you hire, but there is a big difference between good results and great results – YOU. All too often, clients hire an agency to do their digital marketing and then don’t partake in the process. I’m not blaming clients for this; rather, I want to stress that businesses that hire marketing agencies should be involved from A-Z . That is when they will see the best results.
Why Do Clients Need to Collaborate with the Marketing Agency?
There needs to be agency and client collaboration for any and all digital marketing services to achieve the best results. Good marketing is relational by nature. Nurturing and understanding from both the client and agency contributes to online success. Find out why your business should be involved with your marketing agency’s plans and projects:
Clear Communication and Understanding Goals from the Get-Go
This might seem obvious, but it is often overlooked. There should be an initial discovery discussion where the agency can ask questions to better understand your business, culture, target audience, needs, and business approach. The marketing agency needs to learn about the current state of your business so it can prepare to move ahead with a solid plan. You, as their client, are who will shed that much-needed light.
Being Involved Means Understanding the Process
A large reason why I encourage clients to be involved with the marketing execution is so they understand the process.
- Clients will have a better understanding of timelines for creating a website, creating an SEO campaign, or developing creative content.
- Clients will be able to offer insight as the agency makes progress.
- Clients will have a better sense of what to communicate to higher management
Trust and Transparency
When a client is involved, sharing ideas and being a team member, this allows for transparency. When there is nothing to hide, there will be no nasty surprises for either party to be caught unaware and have to fix. Developing a working relationship on a regular basis with an agency prevents miscommunication, helps to move the process along, and encourages an environment of trust. Where there is trust and transparency between client and agency, there are productive marketing results.
A Stronger Force
The marketing agency does not know your business as well as you do. That is why it is imperative for your business to be involved in all areas of marketing efforts being carried out by the agency. The client should be the face(s) of the company, not the agency. People trust you more than your agency. The agency is more of a supportive device rather than the front-facing part of your company. As a result, when an agency supports the client, the client will be more willing to support the marketing efforts of the agency. This collaboration will produce a stronger force that can achieve more.
The Client Becomes Better at Marketing
Through collaboration with the agency, the client will become a well-oiled marketing machine. By building relationships and working in a transparent environment, the client will naturally become better educated in internet marketing.
Clients hire a marketing agency to get results. A marketing agency that has the collaborative efforts of their clients will be able to do more in less time and with a better understanding of the client’s industry. When clients help navigate the murky waters of marketing, agencies can focus on other important factors. Collaborative business relationships are not easy. It takes time to build-up communication, trust, and transparency, but it can yield long-lasting results.