S2 E2 | Prima Theatre: A Vibrant Hub For The Community

Lily and Alex S

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Welcome to Season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we’ll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience.

From building that initial buzz to retaining engaged users, we’ll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.

In This Episode

This month the TAH Pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent.

Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch’s visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it with those willing to take the leap.

Make sure to check out their new shows this season by visiting their website.