Season 3
04/24/25
S3 E3 | Psychology of the Customer Journey
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Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll look at how psychology plays into digital marketing.
In This Episode
Welcome back to another episode in our Digital Marketing Psychology season!
Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.
We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who’s giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless.
We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.
Special Guests
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