Your digital marketing agency should work with you every step of the way.
We are Tower Marketing, a full-service digital marketing agency in Lancaster, PA. We partner with our clients to work with them as an extension of their team. We'll work alongside you to achieve — and exceed — your goals.
Our holistic, full-service approach is what truly sets us apart. Rather than working as independent departments, our team of experts collaborates seamlessly. We blend our unique strengths to give you the best of all of us. We’re small enough that you’ll know each person who works on your account. But we’re also big enough to provide high-quality work and expert guidance.
Ready to collaborate with a full-service digital marketing agency and unlock your company’s potential?
An elevated digital marketing agency in Lancaster, PA
In addition to diagnosing and addressing existing business marketing problems, we also work to prevent them. A quick fix doesn’t mean it’s the right solution to your problem, and we’re not satisfied with always picking the obvious solution. Instead, we step back and take a wide-angle look at each client’s unique problems.
We strategize and work together as a team to create long-term solutions that are custom-built for each client. Our holistic, long-term marketing approach prevents problems down the road and is at the heart of our elevated digital marketing service model. Plus, unlike other agencies, we do all of our work in-house without contractors or freelancers. That’s what makes us the best digital marketing agency in Lancaster, PA.
Elevate
01
Web Design
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01
Web Design
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
7
years of data visualized on a new website
Client: F&M GBGR
02
UX
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02
UX
Great customer service starts with an intuitive, easy-to-use website. In order to sell, you first need to understand who you’re selling to, what they need, and how you can help them.
53
"contact us" submissions after a UX website update
Client: Centri Business Consulting
03
eCommerce
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03
eCommerce
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
1K%
increase in revenue after a new eCommerce site launch
Client: SeniorLivingU
04
Hosting & Maintenance
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04
Hosting & Maintenance
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
97
requests and issues completed in one year
Client: Continental
05
Photography & Videography
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05
Photography & Videography
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
100+
unique views on a new video created
Client: Mauell
06
SEO
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06
SEO
Do you know how your customers search? For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
107%
increase in search result visibility
Client: Vanguard Modular
07
PPC
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07
PPC
PPC (Paid Search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
370
more leads captured by using Google Ads
Client: Penn Dutch Structures
08
Email Marketing & Automation
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08
Email Marketing & Automation
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
19.5%
open rate on a lead-generating email campaign
Client: Safeguard by Innovative
09
Content Marketing
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09
Content Marketing
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
60%
increase in sales leads due to optimized copy
Client: Jay Group
10
Social Media Advertising
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10
Social Media Advertising
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
14K
new users funneled to their website
Client: Artisan Custom Doorworks
11
Creative Campaigns
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11
Creative Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
400+
site views during a 6 month campaign
Client: StructureCare
12
Marketing Strategy
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12
Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
3K+
pageviews on their Holiday Preorder campaign page
Client: The Markets at Shrewsbury
13
Print Media Design
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13
Print Media Design
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
780
hours of design and management time donated
Client: American Heart Association
14
Logo Design
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14
Logo Design
In many cases, your logo is a user’s first exposure to your brand. Does your logo represent what your business is all about? We can help you update your existing logo or create a new one that truly speaks to your brand’s purpose.
Logo
designed that embraces their legacy & handmade nature
Client: Upohar
15
Branding
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15
Branding
Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users.
4
branding pieces created for future marketing initiatives
Client: Lancaster SHRM
Explore Our Services
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Tower Marketing
Explore Venture Lititz: Connecting A Community Online
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Venture Lititz: Connecting A Community Online
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Explore Centri Consulting: Comprehensive Internet Marketing
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Centri Consulting: Comprehensive Internet Marketing
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Explore Stauffers of Kissel Hill: Shopify Website
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Stauffers of Kissel Hill: Shopify Website
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Explore Penn Dutch Structures Internet Marketing
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Penn Dutch Structures Internet Marketing
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Explore Lititz Shirt Factory: Website Design
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Lititz Shirt Factory: Website Design
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Learn with us.
We love learning about all things digital marketing so we can better serve our clients. Continuing education helps us sharpen our skills, and we use what we learn to give back to the marketing industry by educating others.
Our Blog
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Our goal is to help you understand eight of the main differences between Google Analytics 4 vs Universal Analytics so you are prepared to start making those business decisions you rely on.
Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know
Our Podcast
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Lily and Alex chat through some of the biggest lessons they've learned in the past year as content writers.
Episode 67: What We’ve Learned in the Past Year as Content Writers
- Lily,
- and Alex