Top the Best Seller List
Digital Marketing Agency for Publishers
In a sector where word count is the bottom line, we make every message matter. With over 25 years of experience, we collaborate with publishers selling books on the shelf, managing a website, or reaching their audience on platforms like Amazon, Barnes and Noble, and beyond. Our team leverages the latest SEO and GEO tactics to create content that ranks high, gets discovered, and drives web traffic for your brand.
Our Impact: Continental Press
Continental Press needed a way to attract educators and administrators to their K-12 resources online. That’s when they partnered with Tower Marketing to re-imagine their digital presence, turning a print-based company into a digital leader with a seamless e-commerce experience.
Who We Serve
Helping you stand out with a high-quality website is only a glimpse of what we do. Our full-service, in-house marketing team provides services for:
- Traditional book publishers
- Curriculum & educational publishers
- Independent & small presses
- Academic & university presses
- Magazine & periodical publishers
- Digital media & e-learning platforms
- Hybrid & self-publishing platforms
- Literary agencies & authors
What Are Your Objectives?
Many viewers browsing the web for the right resource may land on your site searching for a specific piece of content. The unique challenge in publishing is to capture their interest, showcase your brand’s unique voice and value proposition, and turn casual searchers into lifelong readers.
We work with publishers to:
- Modernize and optimize sites to capture attention on search engines and AI-driven search
- Develop intuitive digital experiences that keep readers exploring your catalog
- Create content that showcases your brand’s unique voice
- Reach future readers through paid and organic social channels
A Team That Knows Your Industry Cover to Cover
From e-books to educational curriculum, we can sell to readers because we are readers. As content specialists with a lifelong passion for digital marketing, we speak the language of publishers.
In a world of e-commerce behemoths with millions of books, you need branded spaces to call your own. Our team specializes in everything from website design and optimization to social media management and pay-per-click (PPC) advertising to drive awareness and build your audience.
Our Publishing Digital Marketing Services
Social Media Advertising
Reach new users and create an opportunity to connect.
SEO
Meet new users with a strategy that helps them find you in search.
Content
Show that you’re an expert and develop your brand’s credibility.
PPC
Get ahead of your competitors and be found quickly at the top of the search page.
Email Automation
Be in the right place at the right time, with the right message.
Email Marketing
Nurture your audience through their inbox.
SMS Marketing
Grab your contacts’ attention via their device.
Local SEO
Find your closest neighbors and make sure they’re finding you.
Custom Web Solutions
Build the exact solution you need to simplify daily work.
UX Design
Map out an experience that serves your users’ needs and wants.
Web Design
Create a site that helps you put your best foot forward online.
eCommerce
Craft the perfect online sales experience for your customers.
Hosting & Maintenance
Find reliable support to make day-to-day business seamless.
Logo Design
Find a logo that speaks to your purpose and makes a mark.
Strategy
Connect all the pieces to make your marketing work smarter.
Integrated Marketing Campaigns
Share your message across the channels that work best.
Photography & Video
Show your story instead of just telling it.
Branding
Make the best impression and present a united appearance.
Print Media
Discover the right marketing piece that brings your brand to life.
Ready to Write Your Next Chapter?
Collaborate with digital marketing specialists who drive real ROI in the publishing industry through strategies that sell.