Continental Press
Email Automation
Recouping sales with a swift abandoned cart series.
Continental Press is a trusted provider of supplemental educational materials, specializing in ESL resources and curriculum support for administrators and educators.
The Challenge
Continental Press faced a common obstacle that affects nearly every eCommerce business—cart abandonment.
With as many as 70% of online shopping carts left unrecovered, failing to follow up means missing a valuable opportunity to convert highly interested buyers and recover potential revenue.
Our Strategy
To win back lost sales, we built an Abandoned Cart email sequence that fires off quickly — within just a few hours of the initial cart abandonment.
Two subsequent messages reinforce the value of the products and address any concerns the customer might have. Recognizing that some recipients may have completed their purchase offline, the series also includes a clear opt-out link.
The Results
Over seven months, the Abandoned Cart automation generated more than $13,000 in sales from individuals who returned to complete their purchases.
These well-timed reminders kept Continental Press top-of-mind for busy buyers and ultimately secured their business.
