penn dutch structures
Email Automation
Optimizing website forms to capture hundreds of new email contacts every month, followed by personalized email messaging.
Penn Dutch Structures, an Amish-owned Central PA business, specializes in enhancing outdoor living spaces with durable, functional, and beautiful structures. Committed to quality craftsmanship and exceptional service, they offer customizable options to suit each client’s unique needs.
The Challenge
Central PA is known for its Amish population and their legacy of woodworking expertise. With so many of these traditional artisans to choose from locally, Penn Dutch needed to differentiate itself from its competitors and create opportunities for people to inquire further about their products in a way that felt natural and inviting.
Our Strategy
Tower got to work refining Penn Dutch’s digital infrastructure and using corresponding marketing materials to expand their customer base. After identifying key areas of opportunity to maximize the website forms’ visibility and functionality, we tailored each one to attract, acquire, and nurture prospects.
We also implemented a series of follow-up emails to keep potential customers fully engaged and informed about the specific product they’re interested in.
The Results
These thoughtfully placed points of contact and supplemental emails effectively drew in more website visitors and encouraged them to take the next step in their customer journey.
The outcome was a steady influx of inquiries through the Penn Dutch Website, with 2,545 leads captured via form submissions in a single year (an average of more than 210 new contacts obtained monthly).
