StructureCare® had a whole team of engineers ready to inspect the impacted garages, but they weren’t sure how to contact owners and operators who might require their services. We needed to devise a plan to pinpoint their audience, inform them about the new amendment, and provide them with an inspection and follow-up work to help them comply.
Alongside this internal strategy, we released a PPC campaign, digital landing page, and waterfall campaign of direct mail pieces to send out to potential customers over the next three months. These direct mail pieces progressively provided information to garage owners and operators as the deadline neared, all branded with a brand new, law-specific identity.
We finished the project off by reskinning all of their process documentation and client materials for consistency with the rest of the law-related collateral.
“We came to Tower in need of a campaign but left very little time for planning, design, and execution. Tower’s vertical integration of various marketing skill sets allowed them to expedite the planning process and quickly deliver on a first class campaign that captured the essence of our brand perfectly.”-John McCormick, General Manager, StructureCare®