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626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
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Email Marketing Services

If you’re sending out email blasts on an irregular basis, you’re not getting the most of your email marketing strategy. We use strategic email automation to reach subscribers at the right time with content that speaks to them. Start speaking to your audience at the right time with Tower Marketing, an email marketing agency since 1996. Get started today.
tower marketing email and automation services

99% of consumers check their email every single day

Many businesses use email marketing to communicate with prospects and customers, but most of them are doing it wrong. The average person receives over 100 emails every day, and 99% of people check their email every day.

What does that mean for you? Most people probably won’t finish reading your subject line (assuming you aren’t deleted immediately), let alone actually open your email.

Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.

Instead of sending one blanket email to your entire subscriber list, email automation uses triggers to help you connect with prospects on a personal level. You’ll reach them at the perfect time with a relevant offer they can actually use. This method of nurturing leads is one of the most affordable and effective ways to achieve your marketing goals.

Proven Results from our Email Marketing Agency

Our Philosophy for Relevant Email Marketing

We’ve mastered the science behind sending emails that customers actually open. The tenets below support our success.
Enticing Subject Lines
A whopping 47% of people choose whether or not to open an email based on the subject line alone. That’s why we’re focused on creating attention-grabbing subject lines that your subscribers won’t be able to ignore.
Benefits Over Features
Part of making email marketing relevant to subscribers is emphasizing benefits over features. We create customer-centric emails that clearly state your offer and how it will enhance your prospects’ lives.
Powerful Cross-Selling
We use email automation to help you cross-sell and upsell at every stage of the buyer’s journey. Have two products that complement each other? We’ll set up email triggers to target customers at just the right time.

Featured Case Study

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Markets at Shrewsbury Website Redesign 2018
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The Process Behind Our Relevant Email Marketing Strategy

Like all of our other services, our email marketing strategy continues to evolve. However, we provide the best email marketing services by following the process below.

1
Planning and Strategy
We’ll work with you to determine your goals for your email marketing plan and the topics you want to focus on. Whether you’re looking to advertise a sale or nurture leads, our email marketing automation strategies can tackle both internal and external goals for your company.
2
Mailing List Selection
Who are you sending your email to? We’ll work with you to segment your email mailing lists to ensure your emails get to the right people. And, we’ll keep your mailing lists looking sharp by providing routine maintenance to remove inactive subscribers.
3
Content Creation
We’ll write email copy and create designs that clearly convey your message and inspire your subscribers to take action. We’ll glean insights from your team on your audience to understand the best tone and language to connect with your customers.
4
Measuring and Analytics
We’ll analyze the results of each email campaign using metrics like open rates, click-through-rates, and bounce rates. We’ll then use what we learn to improve future email campaigns and provide you further insights on how your customers think and what products and services interest them most.

Frequently Asked Email Marketing Questions

Truly personalized email marketing requires you to create and distribute content that’s specific to users based on their history with your site and their place in the buyer’s journey. Understanding how a user is engaging with your site allows you to tailor email content that’s right for them.

Segmentation can drastically improve your email marketing efforts. This involves forming groups of prospective buyers that have common needs and might respond similarly to a specific marketing action. A segmented email marketing approach ensures your emails will be far more engaging to your audience and can help improve open rates and lower opt-out and unsubscribe rates.

If you don’t already have an email mailing list, start one now! You can begin by gathering email addresses from prospects who have provided their information, along with current customers. Start soliciting user email addresses on your website, and offer some kind of incentive to those who sign up. You can also promote the benefits of signing up for your email list on your social media channels.

When done thoughtfully and intelligently, email marketing can drive results for any business. However, it’s important to use tactics like automation to ensure you don’t turn subscribers off. Email your contacts regularly with content that speaks directly to their position in the buyer’s journey. Put yourself in your subscribers’ shoes, and never take the “spray-and-pray” approach of sending out one email to your entire list.

Open rates vary based on a variety of factors, including your business size, how niche your industry is, and how proactive you are with list maintenance. As such, it’s difficult to pinpoint a specific “good” open rate.

Meet Our Email Marketing Team

Grace H
Danae

Blogs From Our Email Marketing Experts

September 24, 2018
7 Revealing Reasons Why Your Marketing Email Bounced Back
by Kelly Howard
Read
November 23, 2022
HTML Email Best Practices: Are Image-Only Emails Bad for Marketing?
by Danae Jones
Read
February 8, 2022
What Is BIMI? (Brand Indicators for Message Identification)
by Danae Jones
Read
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603