If you’re sending out email blasts on an irregular basis, you’re not getting the most of your email marketing strategy. We use strategic email automation to reach subscribers at the right time with content that speaks to them. Start speaking to your audience at the right time with Tower Marketing, an email marketing agency since 1996. Get started today.
99% of consumers check their email every single day
Many businesses use email marketing to communicate with prospects and customers, but most of them are doing it wrong. The average person receives over 100 emails every day, and 99% of people check their email every day.
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
Instead of sending one blanket email to your entire subscriber list, email automation uses triggers to help you connect with prospects on a personal level. You’ll reach them at the perfect time with a relevant offer they can actually use. This method of nurturing leads is one of the most affordable and effective ways to achieve your marketing goals.
Proven Results from our Email Marketing Agency
Our Philosophy for Relevant Email Marketing
The Process Behind Our Relevant Email Marketing Strategy
Like all of our other services, our email marketing strategy continues to evolve. However, we provide the best email marketing services by following the process below.
Frequently Asked Email Marketing Questions
Truly personalized email marketing requires you to create and distribute content that’s specific to users based on their history with your site and their place in the buyer’s journey. Understanding how a user is engaging with your site allows you to tailor email content that’s right for them.
Segmentation can drastically improve your email marketing efforts. This involves forming groups of prospective buyers that have common needs and might respond similarly to a specific marketing action. A segmented email marketing approach ensures your emails will be far more engaging to your audience and can help improve open rates and lower opt-out and unsubscribe rates.
If you don’t already have an email mailing list, start one now! You can begin by gathering email addresses from prospects who have provided their information, along with current customers. Start soliciting user email addresses on your website, and offer some kind of incentive to those who sign up. You can also promote the benefits of signing up for your email list on your social media channels.
When done thoughtfully and intelligently, email marketing can drive results for any business. However, it’s important to use tactics like automation to ensure you don’t turn subscribers off. Email your contacts regularly with content that speaks directly to their position in the buyer’s journey. Put yourself in your subscribers’ shoes, and never take the “spray-and-pray” approach of sending out one email to your entire list.
Open rates vary based on a variety of factors, including your business size, how niche your industry is, and how proactive you are with list maintenance. As such, it’s difficult to pinpoint a specific “good” open rate.