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Case Study

Mauell Corporation

Revitalizing an established player in the control room space with a stronger brand presence and enhanced product marketing.
            

Mauell Corporation is an industry-leading expert in designing and building custom control room environments and consoles. They came to us looking for a long-term partner with the capabilities to create a strategic, integrated marketing campaign supported by research and thoughtful planning.

The Challenge
After divesting from a German conglomerate, Mauell wanted to reestablish their brand, build a social media presence, and lay the groundwork for product and service marketing.
Our Strategy
We started by taking an in-depth look at Mauell’s brand presence internally and externally, their positioning against the competition, and the outlook of their industry. The insights we gleaned allowed us to tailor a calculated distribution plan that would accomplish all of their objectives.

Another cornerstone of the project was redesigning Mauell’s website to integrate an email marketing automation strategy. The new website would also expand potential clients’ awareness of Mauell’s services, consultation process, and industries served both through written text, photography, and videography.
The Results
Since the launch of the new website, Mauell has seen a substantial increase in social media visitors and engagement, organic traffic for non-branded terms, and consultation requests through the site. Their new printed sales collateral and high-end video brochures are also helping them connect with sales leads and VIP customers.

To this day, we continue to strategically weave organic internet marketing with PPC and email marketing so that Mauell can nurture their leads through a lengthy sales process by providing them with relevant content.

“Mauell is a very unique brand that presented us with the challenge of showcasing their high-end, purpose-built products in a visually-stimulating yet informative way. The project yielded a stunning and technically-intricate site that mirrors the quality of the brand itself.”

DAVID KIMMICK, ART DIRECTOR, TOWER MARKETING

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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PPC Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Email Marketing Agency
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Commercial Photography and Videography Services
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
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Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603