Got a marketing problem that doesn’t fit neatly into web design or internet marketing? Don’t worry. We can guide you past any obstacles to produce the results you’re looking for.
We love when our clients bring us unique problems.
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
Many of these clients have established brands, so they don’t need extensive work on their branding strategy. But they do need assistance with tactics and execution.
What channels are the most cost-effective to reach their audience? How do they build hype around a release or launch? How do they source an invite list for an event? This is where creative marketing campaigns come in.
We’re happy to break new ground.
We’re willing to go to some crazy lengths for our clients. We’re small enough to be nimble when it comes to accommodating their new needs. But we’re also large enough to develop cohesive strategies to get the word out about your new product, initiative, or event.
Some of our favorite creative marketing campaigns that we’ve developed over the years include:
- Identifying commercial parking garage owners in New York state to raise awareness of a new parking garage law amendment. We helped StructureCare by purchasing a mailing list and verifying each address with Google Maps’ street-view. The result? StructureCare had a cohesive list of statewide garage owners before the state administration did — meaning they could notify garage owners of the amendment and offer them their services before their competitors.
- Raising awareness of a luxury clothing brand’s new store location. Coleson Fine Clothiers came to us during a key time — the grand opening of their brand new store. We coordinated a digital campaign, print and direct mail collateral, and even coordinated food trucks to celebrate and raise brand awareness with two separate grand opening events.
- Boosting attendance to a celebration of community and food. The Markets at Shrewsbury was looking to get the word out about their annual events and a new Farm-to-Table Dinner and Fall Festival. While digital marketing was already reaching their demographic, they wanted to spread the word in traditional media as well. We responded with a cohesive campaign including over a dozen radio, TV, and print outlets to showcase their events and boost attendance.