Strasburg Rail Road

Comprehensive Marketing Strategy

Curating a custom, comprehensive marketing strategy for a beloved local attraction that blends digital and traditional marketing tactics.

Strasburg Rail Road is Pennsylvania’s oldest public utility and the oldest operating railroad in the Western Hemisphere. It currently stands as the only authentic steam train attraction in Lancaster County and the oldest continuously operating railroad in the country. Over the last five years, Strasburg Rail Road has been broadening its year-round appeal with creative events and experiences for guests of all ages.

The Challenge

Strasburg Rail Road had an annual marketing budget that felt like it had overlap among its three core verticals: guest experience, dining services, and mechanical shop services. The marketing and executive team was looking for an audit of their current marketing and brand impression. Additionally, they requested recommendations for a strategic, data-based go-to-market online strategy for the upcoming year.

Our Strategy

We started the process of creating a marketing strategy and budget with an in-depth Discovery meeting. After interviewing all stakeholders, we had a clear vision of the value proposition, goals, and target personas. Next, our team got to work auditing Strasburg Rail Road’s digital marketing efforts and engaging with traditional media vendors. We then took all of that information and created a preliminary marketing schedule for the upcoming year that tied in with the recommended budget.

The Results

As a result of several weeks of research, auditing, and planning, we were able to present a comprehensive plan to the marketing and event leadership team at Strasburg Rail Road. This plan presented an approach to their goals of increasing brand awareness, diversifying advertising, and increasing guest attendance in a way that was backed by factual research and efficient media buying.

Services Provided

Web Services
Web Design

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Web Services
UX Design

Map out an experience that serves your users’ needs and wants.

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Web Services
Hosting & Maintenance

Find reliable support to make day-to-day business seamless.

Internet Marketing Services

Meet new users with a strategy that helps them find you in search.

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Internet Marketing Services
Email & SMS Marketing

Catch your contacts’ attention in their inbox or on their device.

Internet Marketing Services

Get ahead of your competitors and be found quickly at the top of the search page.

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Internet Marketing Services
Social Media Advertising

Reach new users and create an opportunity to connect.

Creative Services

Connect all the pieces to make your marketing work smarter.

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Creative Services
Print Media

Discover the right marketing piece that brings your brand to life.

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