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white garage doors
Case Study

Artisan Custom Doorworks

Elevating a high-end garage door manufacturer to better appeal to two unique audiences: contractors and homeowners.
            

Our partnership with Artisan began when they came to us for an elevated internet marketing presence, more robust website content, and an improved overall user experience.

The Challenge
Artisan wanted their new website and marketing strategy to speak to both contractors looking for door plans and homeowners searching for a specific door style. Our team had to ensure that Artisan’s content wasn’t overwhelming to potential customers while limiting the number of trade secrets shared in a competitive industry.
Our Strategy
With Artisan’s consent, we pursued a more modern design, allowing our development team to include eye-catching animations that cultivated visitor interest. Our internet marketing team focused on ensuring that equity from the old website was transferred to the new one as quickly as possible. Our SEO experts were involved throughout the process, resulting in minimal dips in website traffic and a high volume of indexed pages right after launch.
The Results
Since the launch of their new site, Artisan has seen an exponential growth in organic traffic, along with a doubled new user average and a lower overall bounce rate. This has allowed them to build relationships with homeowners so they can control the sale from the interest of the end user through installation. They’ve also been able to expand their product offerings and support the sales leads that the new website is generating for their staff.

“The folks at Tower are an energetic, creative team that embraced the needs of our business, applied their fresh and creative ideas to our way of doing business and developed an elegant, easy to navigate web site that has expanded our internet presence very significantly. The entire team has a can-do attitude, is very responsive, always positive and working with them is very easy.”

-Matt Courtney, President, Artisan Custom Doorworks

      Services Provided

      Web Design & Development Services
      When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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      Web Hosting and Maintenance Services
      Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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      SEO Services
      For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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      Local SEO Services
      When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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      PPC Marketing Services
      PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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      Content Marketing Agency Services
      Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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      Email Marketing Services
      Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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      Social Media Advertising Services
      Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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      Print Media Design Services
      Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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      Web Design & Development Services
      When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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      717-517-9103
      626 North Charlotte Street 2nd Floor
      Lancaster, PA 17603