The Challenge
Artisan Custom Doorworks first entered a partnership with us in the hopes of elevating their internet marketing presence, website content, and overall user experience, helping to align them with their business goals. One of the key aspects of the new website and marketing strategy was to develop two paths for users to take: contractors looking for door plans and homeowners looking for a specific decor and style.
Our Role
From the very beginning of the project, our design team faced the challenge of making sure all Artisan’s available information was organized in a way that wasn’t overwhelming to potential customers while limiting the number of trade secrets shared in a competitive industry.
Despite a high volume of content, Artisan was willing to let us explore a more modern design, opening doors for our development team and allowing them to introduce animations that offered an over-the-top artistic flair and interest.
Artisan has been able to acquire a more direct connection with home owners and control the sale of their product from the interest of the end user through installation.
The internet marketing team focused on the new Artisan website and worked tirelessly to make sure that any equity from the old website would be transitioned to the new one as swiftly as possible. That work, along with SEO involvement throughout the entire project, led to minimal dips in traffic and a high volume of indexed pages shortly after launch.
Services
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Matt Courtney, President
The Results
Since the launch of the site, Artisan has experienced an exponential growth in organic traffic, as well as a doubled average of new users and lowered overall bounce rate. With that success, Artisan has been able to acquire a more direct connection with homeowners and control the sale of their product from the interest of the end user through installation. It has allowed them to expand product offerings and consider a shift in business model to help support the new sales leads that the website is now generating for their staff.