With roots in Zimbabwe and New Zealand, Mike brings a world of experience to the IM team. While he studied marketing at university, he cites real-world experience for sharpening his marketing skills. His love for analytics helps him prove the success of his strategies with research and data.
As the keystone of the SEM team, Mike ensures the quality and performance of all of Tower’s SEO and PPC strategies. He selflessly mentors and empowers his team with resources, tools, and individual guidance. Mike is known for his empathy and compassion, which allow him to deeply understand client needs and desires.
In his spare time, Mike enjoys volunteering with International Justice Mission, watching Red Dwarf, and spending time with his wife and daughter.
“The simplest explanation is usually the right one.”Occam’s Razor