The Challenge
The owner of Mesa Stamps knew there was a worldwide audience who shared his passion of collecting stamps, he just needed a way to reach them. He lacked the brand identity and an online, e-commerce presence necessary to get his inventory of over 30,000 stamps to collectors around the world.
Our Role
We began our relationship with Mesa Stamps by creating a logo and brand identity. Because the owner is a Lancaster native and Arizona transplant, we drew inspiration from the Southwest region of the U.S. The logo design is a play on both the ridged edges of stamps and the bluffs that line the landscape in Arizona. You’ll also notice turquoise and terra cotta colors are a strong feature of the branding and website design. In addition to a logo, we also designed stationary and trade show materials.
The owner of Mesa Stamps knew there was a worldwide audience who shared his passion of collecting stamps, he just needed a way to reach them.
When WordPress was still primarily a blogger platform, there were very few content management systems available to website owners. Either your website remained the same or you had to reach out to your development team to make even the smallest website updates. As a response, we built the Mesa Stamps e-commerce website on Shopkeeper, a proprietary platform we developed. The website was later updated on the Magento platform as more CMS options became available to web developers. In addition, we designed an email template that was created in a self-built, proprietary email platform called Newscaster.
Services
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Reach current and potential customers through an automated email marketing campaign at the perfect time.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Depending on your audience, a more traditional marketing method may make the most sense for success.
We're here for you every step of your marketing journey. Let us help you do more.
Michael Matus, CEO & Creative Director, Tower Marketing
The Results
Years later, Mesa Stamps continues to be a valuable online resource for stamp collectors to locate the stamps they need for their personal collections. At site launch, 8,000 products were available. Now they have grown to include over 30,000 stamps and continue to add new products each month.