Mesa Stamps is an online store of over 90,000 rare and collectible stamps from around the globe. The store has grown exponentially over the past few years as it has connected with its target audience.
The Challenge
Mesa Stamps knew that there was a worldwide audience who shared their passion for collecting unique and rare stamps. They needed a brand identity and an eCommerce platform that would help them sell to customers internationally.
Our Strategy
For the logo, we drew inspiration from the American Southwest because of the owner’s Arizona roots. The design plays on the ridged edges of stamps and the shape of the bluffs that line the Arizona landscape. The chosen color palette brings in further Southwestern flair with hints of terracotta and turquoise.
We then developed stationery, trade show materials, email templates, and an Ecommerce platform where Mesa Stamps could grow their business. At the time, there were very few open-source content management systems available, so we decided to build our own. The website allows easy updates to pages, products, and more, all without the need for a developer.
We then developed stationery, trade show materials, email templates, and an Ecommerce platform where Mesa Stamps could grow their business. At the time, there were very few open-source content management systems available, so we decided to build our own. The website allows easy updates to pages, products, and more, all without the need for a developer.
The Results
Years later, Mesa Stamps continues to be a valuable online resource for stamp collectors to grow their personal collections. At site launch, 8,000 products were available. Now, they have grown to include over 90,000 stamps and continue to add new products each month.
“Mesa Stamps is one of my favorite logos that we’ve ever done at Tower! Once we saw that the side of an actual stamp looked like a series of mesas, this logo practically designed itself.”
Michael Matus, CEO & Creative Director, Tower Marketing
