Attorneys Jonathan Chieppor and Alex Egner opened the doors to Chieppor & Egner, LLC in January 2021. As experts in diverse areas of legal practice, they need marketing experts to guide them through the process of creating their brand identity and online presence.
The Challenge
We first met with Chieppor & Egner in October 2020, just 10 weeks prior to the soft opening of the new law practice. During this window of time, they needed to find a partner to design a business logo and website. They needed a web development agency and a logo design. Although they had years of experience in the District Attorney’s Office, this would be the start of their own practice and their expertise and knowledge had to stand out in a crowded field.
Our Strategy
To work within a shortened timeline, we put our initial focus on their new logo and the design and launch of a single page Chieppor & Egner website — a strong homepage that provided all the necessary information that potential clients would need. After the soft launch, Tower continued to expand the website with more detailed inside pages that were ready for launch several weeks later.
For the Chieppor & Egner logo, the attorneys wanted something that was modern to stand apart in the sea of generic “legal” logos that incorporate column, gavels, or scale iconography. Instead, our team focused on the way that the clients’ initials flowed together in a cohesive design. Utilizing a bold typeface, we were able to create an impactful logo that lends itself to multiple design iterations appropriate for business cards, legal documents, and promotional items.
As we designed the website, we utilized a modular design that will make it easy for the client to modify the site as they expand their areas of practice and grow their business. Additionally, we incorporated a chat bot on the site to generate client interactions at all hours of the day. We helped the client create a chat flow which allows them to gather pertinent information before they reach out to a client.
The Results
Since its launch, the Chieppor & Egner website has been extremely successful as an information source and lead generation tool for potential clients. Through both the contact form and chat bot tool, the attorneys have been able to start conversations with users looking for their services.