Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

Case Study

Lititz Shirt Factory Website

Creating a distinctive website for a community gathering and live event space that provides a nod to the old and a spotlight on the new.
            

After two years of renovating the Lititz Shirt Factory located in the heart of Lititz, PA, it was time to re-open the doors of this restored building and invite it to enter the present. With a love for his hometown, the owner transformed this factory into a community gathering place that now houses a pub-style restaurant and hosts music and art events for all ages.

The Challenge
Opening an event venue in 2020, a year when uncertainty was a constant, Lititz Shirt Factory needed their new website to do a lot of heavy lifting to create awareness in the local community. The owner wanted the website to provide history on the building, tell the story of its renovation, and introduce the Lititz Shirt Factory to future visitors and performers. It would be a while until the Lititz Shirt Factory could open its doors wide to the public, so a memorable website was more important than ever.
Our Strategy
Tower designed a single-page website with a winning combination of urban and vintage touches. We based the design on illustrations that represent the past (sewing needles and scissors) and the present (pints of beer), along with subtle micro-animations to delight users as they scroll throughout the page. Our design also included a space to highlight upcoming performances, with links to learn more about the performers and purchase tickets. Further down, this site also highlighted private event details, since this space can be reserved for small parties and celebrations as well.
The Results
When the Lititz Shirt Factory’s first live performances began in December 2020, large indoor gatherings were still limited in Pennsylvania. However, the launch of the website enabled Lititz Shirt Factory to live stream several concerts and grow awareness and interest for their venue. After its official grand opening to the public in spring 2021, the website will become a hub to support guests by providing easy access to live performances and information about upcoming events.

“I loved this project. Learning the history behind the building allowed us to make a deeper connection with the project, which helped influence the direction of the design.”

– Alli Landino, Web Designer, Tower Marketing

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore
Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
Explore
Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
Explore
Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

Related Work

case study
Upohar World Kitchen: Logo Redesign
explore
website design display example
case study
Wheatland Federal Credit Union
explore
website design display example
case study
Hillary Daecher
explore
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603