After two years of renovating the Lititz Shirt Factory located in the heart of Lititz, PA, it was time to re-open the doors of this restored building and invite it to enter the present. With a love for his hometown, the owner transformed this factory into a community gathering place that now houses a pub-style restaurant and hosts music and art events for all ages.
The Challenge
Opening an event venue in 2020, a year when uncertainty was a constant, Lititz Shirt Factory needed their new website to do a lot of heavy lifting to create awareness in the local community. The owner wanted the website to provide history on the building, tell the story of its renovation, and introduce the Lititz Shirt Factory to future visitors and performers.
It would be a while until the Lititz Shirt Factory could open its doors wide to the public, so a memorable website was more important than ever.
Our Strategy
Tower designed a single-page website with a winning combination of urban and vintage touches. We based the design on illustrations that represent the past (sewing needles and scissors) and the present (pints of beer), along with subtle micro-animations to delight users as they scroll throughout the page.
Our design also included a space to highlight upcoming performances, with links to learn more about the performers and purchase tickets. Further down, this site also highlighted private event details, since this space can be reserved for small parties and celebrations as well.
The Results
When the Lititz Shirt Factory’s first live performances began in December 2020, large indoor gatherings were still limited in Pennsylvania. However, the launch of the website enabled Lititz Shirt Factory to live stream several concerts and grow awareness and interest for their venue.
After its official grand opening to the public in spring 2021, the website will become a hub to support guests by providing easy access to live performances and information about upcoming events.
“I loved this project. Learning the history behind the building allowed us to make a deeper connection with the project, which helped influence the direction of the design.”
– Alli Landino, Web Designer, Tower Marketing
