Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

typewriter
Case Study

Hillary Daecher

Telling the story of a local children’s book author through a custom website redesign and a stronger social media footprint.
            

With her first book set to release this summer, Hillary Daecher came to us looking for a stronger online presence through a website redesign and larger social media footprint. Writing is Hillary’s passion, so she wanted creative freedom to develop a brand that best represented her.

 

Illustrations :: Angie Hohenadel

The Challenge
While Hillary’s books are written for an elementary school audience, her website needed to have a professional — yet approachable — feel to appeal to parents, teachers, and publishers. The site also had to be flexible, so it can grow with her as she continues to publish more books.
Our Strategy
Our conversations with Hillary allowed us to draw inspiration from the story of her first book, SOAR. The site entices visitors to learn more about her book through evocative storytelling. We also worked with Hillary to publicize her book on Amazon and Barnes & Noble and helped her cultivate authorship profiles on social media platforms.
The Results
Hillary’s website contains beautiful, hand-drawn illustrations that practically jump off the page. And a new blog allows her to write about the important topics that are present throughout her books. This will allow her to create stronger communities on her social media pages so users can build authentic connections with each other.

“The team at Tower Marketing took the time to understand the industry and my goals. They listened every step of the way, and the end result captures everything I set out to accomplish with this project. Alyssa and her team provided excellent marketing insight and tips throughout the process that I plan to implement moving forward.”

-Hillary Daecher

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore
Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
Explore
Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
Explore
Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

Related Work

girl looking through binoculars
case study
Girl Scouts of Eastern PA
explore
cut out paterns of a person
case study
Franklin Mint Federal Credit Union
explore
website design display example
case study
Sacred Mountain Press
explore
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603