Hillary Daecher is a local children’s book author in Lancaster, PA. With her first book set to be released in the summer of 2020, she came to us seeking a web presence achieved through a custom website redesign that highlights her work and a social media footprint. With her books being true passion projects for Hillary, it was a unique opportunity to have full creative freedom to develop an online presence that represented her best.
While Hillary’s books are geared toward an elementary school audience, she wanted her website to still have a professional yet approachable feel. With a few website examples, our team was able to draw inspiration from our in-person meetings with Hillary and the story of her first book. We knew that the website had to grow with her as she continued to publish books over time, so it was crucial for us to create elements that were flexible.
Using her first book, SOAR, as our guide, we created a website and book page that allows the hand-drawn illustrations to practically jump off the page. While giving visitors enough of a tease to read more, you still get a feeling of the storytelling aspect that any author’s website should evoke.
Additionally, it was important to Hillary that we collaborated to help her communicate the drive behind her lifelong desire to become a published author — helping others. Through the blog area of her site, she is now able to speak on topics that are laced through the plot of each book and manuscript she writes. She is also able to use those messages to create a community on her social media pages that allow others to feel the safety and vulnerability to build real, authentic connections with each other.
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Hillary Daecher, Children’s Author
The launch of the website coincided with the pre-order release of the book on Amazon and Barnes & Noble, which allowed Hillary to maximize the opportunity to publicize her book. Plus, since the Tower team had the opportunity to help her cultivate authorship profiles on social media platforms, Hillary was able to increase her reach, develop an authoritative voice in the industry, and connect with local schools and organizations.