By creating unique, authoritative, and engaging content on a consistent basis, you are ensuring your audience’s questions are being answered and you are enticing them to come back for more.
So I just add a blog and I satisfy my audience, right?
Sure, a blog can be a great tool for adding content to your website, but, come on, is that all you got? Content marketing is so much more! As a part of our comprehensive strategy, we include multiple forms of content comprising of: web copy for key landing pages, blogs, interviews, videos, SlideShares, infographics, and podcasts.
But even more important than putting a lot of content onto your site is ensuring that you’re putting the right kind of content on your site. The kind of content that people are actually searching for. Our content marketers work intensively with our SEO marketing team to identify what questions, keywords, or phrases users are entering into the search bars and develop a content strategy to address those topics. We also tap into our social media marketing team who is constantly engaging with audiences and can identify what they are interested in based on engagement such as shares, likes, and comments.