By creating unique, authoritative, and engaging content on a consistent basis, you are ensuring your audience’s questions are being answered and you are enticing them to come back for more.
Can I use content marketing to prove I am an authority in my industry?
Absolutely! When your target audience searches for information, you want to make sure you are answering their queries in a way that is engaging and relevant. When you have the content that answers their questions, you are seen as an authority.
Now look, customers aren’t choosing potato chips because one company is an authority on Idaho soil. But, (listen up B2B companies because this one is for you!) a small business owner may choose to use your accounting service because you’ve demonstrated expertise in payroll, tax preparation, and financial agreements, through a series of tips sheets, videos, or blog articles. Make sense?
So I just add a blog and I satisfy my audience, right?
Sure, a blog can be a great tool for adding content to your website, but, come on, is that all you got? Content marketing is so much more! Our comprehensive strategy includes multiple forms of content comprising of:
- web copy
But even more important than putting a lot of content onto your site is ensuring that you’re putting the right kind of content on your site. The kind of content that people are actually searching for.
Our content marketers work intensively with our SEO marketing team to identify questions, keywords, or phrases users are entering into Google. From there we develop a content strategy to address those topics. We also tap into our social media marketing team who is constantly engaging with audiences and can identify interests based on engagement such as shares, likes, and comments.