The Challenge
After a successful design and build of their Used Building website and ongoing SEO support, Vanguard Modular, a manufacturer of modular offices and classrooms, turned to Tower once again for a website redesign of the main corporate site. With a very hands-on marketing team that was making frequent updates to the site, they needed a CMS that they could manage more easily. Additionally, in an industry that consumers hold a lot of old-school misconceptions about, they wanted a design that represented the modern professionalism of their company.
Our Role
After trimming a lot of poorly-optimized, under-performing pages from the sitemap, Tower designed a clean, fresh look for the site and crafted new content for each page. Our developers built the new site using WordPress, allowing the client to make content revisions and add new pages with ease. Special attention was paid to the numerous floor plans and project photos that Vanguard wanted to highlight. Our team utilized a “lazy load” that allows numerous images to load several at a time without slowing down the page’s load speed. Since website launch, the internet marketing team continues to work with Vanguard on SEO and content strategies and continuous UX improvements.
We've guided the Vanguard team in optimization techniques and strategies that has grown their organic search presence by 91% over the last year.
Our SEO and Content Marketing Specialists assist Vanguard on a frequent basis with geographically targeted blog articles and initiatives to support the overall marketing, and business, goals of the company. Because of our long-standing relationship with Vanguard, we can now focus our attention on acquiring external relationships and digital marketing opportunities.
Services
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Mark Meyers, Vice President of Marketing
The Results
Bringing Vanguards corporate site to a WordPress platform has allowed us to help maximize their needs for years to come post-launch. We’ve been able to assist them with creating specific landing pages to target geographic areas that they are looking to expand their presence in. Additionally, we’ve guided the Vanguard team in optimization techniques and strategies that have grown their organic search presence by 91% over the last year. The future is bright for Vanguard and the online relationship possibilities are endless.