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Blue playset structures
Case Study

Swing Kingdom

Reinvigorating a vinyl swing set manufacturer’s website and upgrading their digital marketing.
            

Swing Kingdom manufactures high-quality vinyl swing and playsets for distribution across the country. They wanted to update their website to offer online sales that would complement the efforts of their dealer network. As our relationship progressed, we also worked with them to create and implement a multi-channel marketing strategy.

The Challenge
When Swing Kingdom first approached us about a website redesign, they already had a clear inspiration in mind. They wanted a design that mimicked the look and feel of Apple, which meant a clean, minimal site with large product images. However, they weren’t sure how to tackle the redesign on their own.
Our Strategy
Our web development team set to work building Swing Kingdom’s eCommerce site using our preferred platform, WooCommerce. We also worked with another Swing Kingdom partner to implement their proprietary online design tool into the new website platform.

In addition to designing and building the new eCommerce site, we wrote content for each page, including detailed product descriptions for all playsets and accessories. Our SEO team also ensured the site was optimized upon launch to ensure a successful transfer for users.

As our relationship with Swing Kingdom grew, we provided them with ongoing SEO and local SEO services, along with PPC, content marketing, email marketing, and social media advertising.
The Results
Swing Kingdom’s new website utilizes a custom plugin for an installation opt-in fee, geolocation, ZIP code-based search fields to locate dealers, and state-by-state custom selection for individual products. With nearly 3.5 minute session durations, users are perusing their vast selection of quality swing sets. Swing Kingdom’s products are speaking for themselves, and nearly 6,000 monthly visitors are clearly noticing.

“Tower is great to work with. From the beginning to end, I understood what I was getting.”

-Phi Viet Le, Former Chief Operating Officer, Swing Kingdom

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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eCommerce Website Design
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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PPC Marketing Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Email Marketing Services
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603