The Challenge
Swing Kingdom is a manufacturer of vinyl swing sets and playsets, with distribution all across the United States. To compliment their dealer base, they were ready to update their website in order to offer online sales, direct to their consumers, for the first time.
Our Role
When Swing Kingdom approached us about a website redesign, they had a strong inspiration already in mind. They want a design that mimicked the look and feel of Apple – a clean, minimal website that features large product images. The development team built the e-commerce site using our preferred platform – WooCommerce. The website functionality utilized a custom plugin for an installation opt-in fee, geolocation, zip code based search fields to locate dealers, and state-by-state custom selection for individual products. Our dev team also worked with another Swing Kingdom partner to implement their proprietary online design tool into the new website platform.
Activity on the Swing Kingdom website is 'swinging.' With nearly three and a half minute session durations.
In addition to designing and building the new e-commerce site, Tower also wrote content for all web pages, including detailed product descriptions for all playsets and accessories. Our search engine experts also ensured the site was SEO optimized upon launch to ensure a successful transfer for users.
Services
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Reach current and potential customers through an automated email marketing campaign at the perfect time.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
Phi Viet Le, Chief Operating Officer
The Results
Activity on the Swing Kingdom website is ‘swinging.’ With nearly three and a half minute session durations, users are taking joy in perusing the vast selection of quality swing sets and bright, colorful photos of kids simply having fun. The Apple-esque approach to this website design allows the products to speak for themselves and 6,000 monthly website users are noticing.