Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

Case Study

Strasburg Rail Road Comprehensive Marketing Strategy

Curating a custom, comprehensive marketing strategy for a beloved local attraction that blends digital and traditional marketing tactics.
            

Strasburg Rail Road is Pennsylvania’s oldest public utility and the oldest operating railroad in the Western Hemisphere. It currently stands as the only authentic steam train attraction in Lancaster County and the oldest continuously operating railroad in the country. Over the last five years, Strasburg Rail Road has been broadening its year-round appeal with creative events and experiences for guests of all ages.

The Challenge
Strasburg Rail Road had an annual marketing budget that felt like it had overlap among its three core verticals: guest experience, dining services, and mechanical shop services. The marketing and executive team was looking for an audit of their current marketing and brand impression. Additionally, they requested recommendations for a strategic, data-based go-to-market online strategy for the upcoming year.
Our Strategy
We started the process of creating a marketing strategy and budget with an in-depth Discovery meeting. After interviewing all stakeholders, we had a clear vision of the value proposition, goals, and target personas. Next, our team got to work auditing Strasburg Rail Road’s digital marketing efforts and engaging with traditional media vendors. We then took all of that information and created a preliminary marketing schedule for the upcoming year that tied in with the recommended budget.
The Results
As a result of several weeks of research, auditing, and planning, we were able to present a comprehensive plan to the marketing and event leadership team at Strasburg Rail Road. This plan presented an approach to their goals of increasing brand awareness, diversifying advertising, and increasing guest attendance in a way that was backed by factual research and efficient media buying.

“So much of Strasburg Rail Road’s audience – both locals and tourists – knew of their classic steam train ride through Lancaster County. But we now have the opportunity to let everyone know about all of the other theatrical, food and drink, and seasonal experiences that Strasburg offers all year long.”

Kelly Howard, Account Executive, Tower Marketing

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore
UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
Explore
Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
Explore
SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
Explore
Email Marketing Services
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
Explore
PPC Marketing Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
Explore
Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
Explore
Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
Explore
Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
Explore
Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

Related Work

groceries on a shelf
case study
The Markets at Shrewsbury: Integrated Marketing Campaign
explore
case study
Mauell Corporation
explore
Enwild logo
case study
Enwild
explore
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603