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Lancaster, PA 17603
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Case Study

J&L Building Materials

Upgrading the brand and web presence of a building products distributor to match their high-quality offerings and helpful service.
            

J&L Building Materials is a family-owned independent distributor of home building products. After over 30 years of successful service to professional contractors, they were looking for a fresh new brand, web presence, and suite of print collateral.

The Challenge
J&L had outgrown their brand and their marketing collateral. They work with some of the top manufacturers in the industry to provide their customers with high-quality, innovative products, but their brand no longer represented their offerings.
Our Strategy
Our team sat down one-on-one with key staff at J&L to understand their core values and their vision for the future. We then helped them carve out a new position in their industry that would both honor their history and elevate their brand toward future opportunities.

From there, our design team crafted a new logo that would set J&L apart as professional yet approachable. We then translated the new brand into a website that offered an enhanced user experience for both customers and website administrators.
The Results
The website redesign paired with search engine optimization propelled J&L toward a broader pool of customers. Within the first month, the new website saw a 52% increase in organic search volume which led to over 140 contact form submissions. Our team has continued to support J&L’s marketing needs with print collateral and ongoing content marketing, social media advertising, and SEO.

“Working with J&L on this project allowed us to immerse ourselves in a strategic process making informed, educated decisions that would guide them through the next 30 years of continued success.”

ALYSSA GAILEY, CLIENT SUCCESS MANAGER, TOWER MARKETING

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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Logo Design Services
Does your logo represent what your business is all about? We can help you update your existing logo or create a new one that truly speaks to your brand’s purpose.
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Branding Services
Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603