J&L Building Materials is a family-owned independent distributor of home building products. After over 30 years of successful service to professional contractors, they were looking for a fresh new brand, web presence, and suite of print collateral.
The Challenge
J&L had outgrown their brand and their marketing collateral. They work with some of the top manufacturers in the industry to provide their customers with high-quality, innovative products, but their brand no longer represented their offerings.
Our Strategy
Our team sat down one-on-one with key staff at J&L to understand their core values and their vision for the future. We then helped them carve out a new position in their industry that would both honor their history and elevate their brand toward future opportunities.
From there, our design team crafted a new logo that would set J&L apart as professional yet approachable. We then translated the new brand into a website that offered an enhanced user experience for both customers and website administrators.
From there, our design team crafted a new logo that would set J&L apart as professional yet approachable. We then translated the new brand into a website that offered an enhanced user experience for both customers and website administrators.
The Results
The website redesign paired with search engine optimization propelled J&L toward a broader pool of customers. Within the first month, the new website saw a 52% increase in organic search volume which led to over 140 contact form submissions. Our team has continued to support J&L’s marketing needs with print collateral and ongoing content marketing, social media advertising, and SEO.
“Working with J&L on this project allowed us to immerse ourselves in a strategic process making informed, educated decisions that would guide them through the next 30 years of continued success.”
ALYSSA GAILEY, ACCOUNT EXECUTIVE, TOWER MARKETING
