The Challenge
J&L Building Materials is a family-owned independent distributor of home building products, including roofing, siding, windows and doors, decking, insulation, and kitchen products. With a history of over 30 years of service to professional contractors, builders, and homeowners, J&L was looking to improve the visual effectiveness of its brand and implement it on a new website and core branded documents. Additionally, our scope of work expanded to help J&L extend the use of their new brand on printed brochures for their showrooms and contractors.
Our Role
To get started, our team sat down one-on-one with the leadership team and key staff to understand their core values, impressions of the brand, relationships with customers, and vision for the future. From there, we also evaluated the brand from an internal and external vantage point. Next, was to determine J&L’s current brand position in the market, and where they should be positioned after the update. It became clear to us through the strategy phase that J&L’s brand needed to evolve to reflect the history of the company they could lean on in a future full of growth opportunities.
Through the logo design process, we were able to provide variations of the design that maintained qualities of the existing design but was elevated and would help to set them apart in the construction industry. We worked through typography elements that would help them evolve the brand while continuing to be seen as relatable and helpful. With a newly added air of professional, quality value we rounded out the new branding for J&L with a tagline.
To take the brand project a step further, we completed a website redesign project. The goal of the project was to utilize the new brand standards to improve the user experience of the site and provide J&L with a manageable admin. The launch of the website also coincided with the client’s improved customer portal and online bill pay service.
Services
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Growing your business on Google. SEO allows your audience to find you organically using their search engine. Are you being found?
Depending on your audience, a more traditional marketing method may make the most sense for success.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Alyssa Gailey, Account Executive, Tower Marketing
The Results
The implementation of foundational SEO tactics at the time of launch helped to propel J&L into a wider position of reach of customers. Within the first month post-launch, the J&L site saw over 140 contact form submissions requesting service or contractor assistance. Their organic search volume has increased by 52% resulting in greater visibility in SERPs. Our team has continued to help support J&L’s marketing needs by providing print collateral used by the sales team for both commercial and residential customers.