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Case Study

Continental 2012 Website Redesign

Rethinking a print-based K-12 curriculum provider’s traditional marketing with a new digital ecosystem of services and customers.
            

Continental is an educational publisher of supplemental K-12 curriculum materials for schools across the country and the world. With a focus on ESL (English as a Second Language) and ELL (English Language Learners), Continental is dedicated to providing materials that are valuable to teachers and students alike.

The Challenge
Continental needed an eCommerce website that would allow them to update products, promotions, news, and their network of sales representatives daily. They also needed to attract teachers, administrators, and education professionals to their valuable K-12 resources.
Our Strategy
We designed an interactive website using Magento that provided the client with hands-on control without daily developer support. The new website included a “product browser” which allowed users to window shop through products while maximizing opportunities for cross-sales.

After the site launch, we also implemented an ongoing internet marketing campaign including SEO, content marketing, and social media marketing.
The Results
Over the past 15+ years, we’ve helped Continental transform from a print-based company into a digital leader in supplemental curriculum. Their conversions through email, social media, and their website continue to grow and we continue to enjoy our partnership with their team.

Want to see our most recent work with Continental? Check out our 2019 website redesign case study below!

“For us, working with Tower isn’t about ‘us’ and ‘them.’ We’re all in it together. They’ve done an amazing job over our 10-year partnership, from small website changes to full-out internet marketing campaigns. They can do it all!“

-Robyn Matus, Vice President of Marketing, Continental

Services Provided

eCommerce Website Design
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Content Marketing Agency Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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eCommerce Website Design
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603