The Challenge
Continental is an educational publisher of supplemental K-12 materials for schools across the United States and internationally. With a focus on ESL and ELL learners, Continental is dedicated to continuing to provide materials that will help increase the effectiveness of these programs. Other subject areas of proficiency include reading, English language arts, mathematics, Common Core, and state test prep.
With an impending extinction of their current Magento platform, Continental had to determine whether they would continue on in the succession of the Magento platform or make the transition to the WooCommerce system. After much discussion and consideration of the flexibility offered in WordPress, Continental decided to redesign their website within WooCommerce alongside customer interface upgrades and features.
Our Role
We began with a rough layout of the homepage and product pages to take all of the information that we learned through years of internet marketing and digital marketing partnership into practice. From there, we were able to make recommendations to Continental that offered their customers the ability to build a cart of preferred materials for approval and ultimate purchase.
Additionally, we made sure that the structure of the site was key to the continued success of Continental’s internet marketing strategy. This allowed for contingencies and functionality requirements to be worked through before the product import process and site build.
Services
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
Growing your business on Google. SEO allows your audience to find you organically using their search engine. Are you being found?
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
ALYSSA GAILEY, ACCOUNT EXECUTIVE, TOWER MARKETING
The Results
The new website has allowed Continental to present a modernized design that highlights the strengths of their visual branding and provides information for customers in a digestible manner. We’ve also been able to successfully release an Email a Cart feature that is used regularly by current, and future, customers. Finally, the WooCommerce CMS has provided both marketing and customer service teams with the ability to improve efficiency in order processing and regular site management.