Continental is an educational publisher of supplemental K-12 materials for schools across the United States and internationally. With a focus on ESL and ELL learners, Continental is dedicated to continuing to provide materials that will help increase the effectiveness of these programs. Other subject areas of proficiency include reading, English language arts, mathematics, Common Core, and state test prep.
Additionally, we made sure that the structure of the site was key to the continued success of Continental’s internet marketing strategy. This allowed for contingencies and functionality requirements to be worked through before the product import process and site build.
“I’ve had the pleasure of working on the Continental account for over 7 years. Seeing the evolution of their brand, internet marketing success, and the holistic strategy of how the worlds of web and internet marketing collide has been a testament to the work we do everyday.”Alyssa Gailey, Account Executive, Tower Marketing