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Hempfield church of the brethern

Website Redesign

Creating a modern website that engages all members – new and existing.

Hempfield Church of the Brethren is located in Manheim, PA. They chose to work with Tower to update their website, which is a resource for both current membership and potential membership. For potential members, they offer helpful information on visiting and joining the church. For current members, they offer resources for those who cannot attend weekly services, such as audio recordings of each sermon and PDFs of the weekly bulletins and newsletters.

The Challenge

When we began working with the team at Hempfield Church of the Brethren, they weren’t able to make many website updates on their own. Each week they had to gather bulletin design files, sermon audio recordings, information on the next week’s service, and weekly calendar update, and send them to a web developer to add them to the website. Additionally, they felt that their current website design was too cumbersome to navigate. With a main menu, along with sidebar sub-menus, there were too many places for users to look to find the information they wanted to access quickly.

Our Strategy

Tower built a new website for the church using WordPress, a user-friendly CMS that allows the Hempfield team to update weekly sermon information (audio recordings and bulletins), as well as keep their event calendar up-to-date. Our design team worked to create a simplified site map, organizing the pages on the website in a hierarchy that made it easy to find important information. This streamlined site navigation was a benefit for new users who were unfamiliar with the site, as well as returning users who were used to finding information in a certain place. Additionally, our new website design allowed for a responsive design, which Hempfield did not have previously.

The Results

When the Hempfield Church of Brethren website launched, COVID-19 restrictions limited weekly gatherings in their church. The team took full advantage of their new website CRM, making several updates every week, adding video sermons and weekly devotionals from the Pastor to the site for their membership to view and stay engaged.

“We are very pleased with how our website turned out with Tower Marketing. Working with them was nothing short of a great experience. Despite working on our website through a pandemic, Tower was able to successfully work with us and meet every single deadline. We appreciate their friendly service and everything they do!”

Gloria Steinhauer, Hempfield Church of the Brethren

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