Venture Jets
Integrated Print & Digital Campaign Strategy
Building a bold marketing strategy to sell shares of a private luxury jet.
Venture Jets, a private aviation company headquartered along the mainline outside Philadelphia, provides boutique private air travel to national and international destinations. They offer a variety of services, including fractional ownership opportunities, private charters, and jet card memberships.
Selling a Swiss-Made 14 Million Dollar Jet…
It’s not an ask that comes in often for an agency. But in searching for a marketing partner, Venture Jets trusted Tower to lay the groundwork for outreach.
The Challenge
Venture Jets engaged in organic social media and some email, but no dedicated marketing beyond that. However, they were growing the business with a new Fractional Ownership Program, allowing individuals to purchase shares of a new PC-24 jet. Our team was tasked with setting up a marketing strategy and executing it.
Our Goal
Sell shares of the new PC-24 jet and create a repeatable process they could use as they grow.
Charting Our Course
Helping the PC-24 shares take off required a clear vision. We started by crafting 3 distinct creative concepts to explore.
The winning concept honed in on the biggest luxury for this clientele — their time.
The PC-24 is like a time machine, helping fliers gain more value from the hours in a day. Reclaim time in a busy schedule. Travel by command in convenience.
Alongside that, we developed a detailed plan based on market research to pair the right strategy and tactics to reach our target audience — a busy, high-net-worth individual.
Our Execution
A blend of digital and traditional tactics was key to helping this campaign stand out. We included organic website tactics, print marketing, video, photography, digital ads, and email marketing in our plan.
The Results?
Venture Jets exceeded their goal, not just selling 1 but 2 PC-24 jets. And thanks to Tower’s support, they now have marketing support that keeps pace with the growth their team has been building. Tower’s work on this campaign also achieved a Gold 2025 Ava Digital award.
