partnership for public health
Logo & Web Design
Designing a unique brand presence to raise awareness and convey the value of a local public health initiative.
Partnership for Public Health (PPH) is a Lancaster-based organization focused on public safety, environmental health, contagious diseases, and immunization. When our partnership began, they were in their infancy and had just hired their first full-time staff member.
The Challenge
PPH needed a striking new logo and a website that shared their mission and vision with the local community. It was crucial that the logo represented all four of their areas of focus without being cluttered or difficult to use.
Our Strategy
We designed a versatile logo that worked in a variety of formats and represented the four spheres of public health with four timeless symbols. We knew the logo would need to stand the test of time and be part of a larger brand identity that could scale as the organization grew.
Then, we set to work identifying and outlining crucial areas of content for the new website. We developed a fresh website with a strong identity that will live on for years to come. The new site allows for quick and easy donations, article sharing, and more.
The Results
Since the launch of the new brand and web presence at the end of 2016, Partnership for Public Health has expanded the brand we built together through business cards, literature, and other online resources. Their team has grown exponentially over the past few years, and they continue to make a positive impact on the health and well-being of our local community.
