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J&L Building materials

Website Redesign and Branding

Upgrading the brand and web presence of a building products distributor to match their high-quality offerings and helpful service.

J&L Building Materials is a family-owned independent distributor of home building products. After over 30 years of successful service to professional contractors, they were looking for a fresh new brand, web presence, and suite of print collateral.

The Challenge

J&L had outgrown their brand and their marketing collateral. They work with some of the top manufacturers in the industry to provide their customers with high-quality, innovative products, but their brand no longer represented their offerings.

Our Strategy

Our team sat down one-on-one with key staff at J&L to understand their core values and their vision for the future. We then helped them carve out a new position in their industry that would both honor their history and elevate their brand toward future opportunities.

From there, our design team crafted a new logo that would set J&L apart as professional yet approachable. We then translated the new brand into a website that offered an enhanced user experience for both customers and website administrators.

The Results

The website redesign paired with search engine optimization propelled J&L toward a broader pool of customers. Within the first month, the new website saw a 52% increase in organic search volume which led to over 140 contact form submissions. Our team has continued to support J&L’s marketing needs with print collateral and ongoing content marketing, social media advertising, and SEO.

Services Provided

Web Services
Web Design

Create a site that helps you put your best foot forward online.

Web Services
UX Design

Map out an experience that serves your users’ needs and wants.

Explore This UX Design Service
Web Services
Hosting & Maintenance

Find reliable support to make day-to-day business seamless.

Creative Services
Logo Design

Find a logo that speaks to your purpose and makes a mark.

Creative Services
Branding

Make the best impression and present a united appearance.

Explore This Branding Service
Internet Marketing Services
SEO

Meet new users with a strategy that helps them find you in search.

Explore This SEO Service

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