Website Redesign

Rethinking a print-based K-12 curriculum provider’s traditional marketing with a new digital ecosystem of services and customers.

Continental is an educational publisher of supplemental K-12 curriculum materials for schools across the country and the world. With a focus on ESL (English as a Second Language) and ELL (English Language Learners), Continental is dedicated to providing materials that are valuable to teachers and students alike.

The Challenge

Continental needed an eCommerce website that would allow them to update products, promotions, news, and their network of sales representatives daily. They also needed to attract teachers, administrators, and education professionals to their valuable K-12 resources.

Our Strategy

We designed an interactive website using Magento that provided the client with hands-on control without daily developer support. The new website included a “product browser” which allowed users to window shop through products while maximizing opportunities for cross-sales.

After the site launch, we also implemented an ongoing internet marketing campaign including SEO, content marketing, and social media marketing.

The Results

Over the past 15+ years, we’ve helped Continental transform from a print-based company into a digital leader in supplemental curriculum. Their conversions through email, social media, and their website continue to grow and we continue to enjoy our partnership with their team.

Want to see our most recent work with Continental? Check out our 2019 website redesign case study below!

“For us, working with Tower isn’t about ‘us’ and ‘them.’ We’re all in it together. They’ve done an amazing job over our 10-year partnership, from small website changes to full-out internet marketing campaigns. They can do it all!”

Robyn Matus, Vice President of Marketing, Continental

Services Provided

Web Services

Craft the perfect online sales experience for your customers.

Explore This eCommerce Service
Web Services
UX Design

Map out an experience that serves your users’ needs and wants.

Explore This UX Design Service
Web Services
Hosting & Maintenance

Find reliable support to make day-to-day business seamless.

Internet Marketing Services

Meet new users with a strategy that helps them find you in search.

Explore This SEO Service
Internet Marketing Services

Show that you’re an expert and develop your brand’s credibility.

Explore This Content Service
Internet Marketing Services
Social Media Advertising

Reach new users and create an opportunity to connect.

Related Work