So if your company’s website hasn’t been updated since 2002, we should talk. (Like, really soon. Maybe you should call us right now.)
More often than not, internal marketing teams don’t have the dedicated resources or time to stay on top of the latest trends in web design. But we do! As a custom web design and development agency, we have a track record of designing and building in-depth interactive websites that will draw users in and funnel them through to a successful conversion.
So, you make my site look good?
Of course we do! We make it look really good!
There was a time when website design was meant to be an assault on the senses. Web designers used countless loud colors and kooky fonts, pulsating buttons, and flashing banner ads. And it was…terrible. We are thankful every day that interactive web page design is now much more subtle and gives a whole lot more credit to the intelligence of web users.
Our designers know all the right moves to choose striking color combinations and fonts that catch the eye and make it easy to read. They can also meticulously art direct a photo-shoot for custom images or seek out modern stock photos. (Don’t groan. They exist and we find them.)
Website designers can become your most vocal brand ambassadors. They will design your new site with strict brand consistency or, if you’re interested, they’ll offer designs that introduce something different and new.
What about responsive web design? Does my website need to be mobile-friendly?
All of the sites that our development team builds are adaptive responsive. This essentially means that your website design will automatically adjust (or respond!) to properly display on any mobile device and screen size. This allows you to provide a great user experience whether users are viewing and interacting with your site from their desktops, mobile phones, laptops, or tablets, in any orientation.
Building mobile-friendly, responsive websites seems like an unending task, which is why developers don’t target specific devices but instead focus on screen sizes. So no matter what screen size your audience uses, your site will never look broken. Building to the screen size, instead of the device also allows us to build a “future proof” site, that’s ready and waiting to operate seamlessly on whatever new device that innovation throws our way. (We’re looking at you, Apple.)
Will my site be fast? It has to be fast!
It does have to be fast! Research has shown that half of web users expect a site to load in two seconds or less, and will abandon a site after three seconds!
Website load speed is a not only a huge component of user experience, it’s also a major influencer in how search engines rank page (learn more about our SEO). Our web development goal is to build high-octane, fast-loading websites that load in less than two seconds.
How fast is your site? Use the Site Speed tool below to see what your users are experiencing.
How do you “design” for UX and UI?
Look, we don’t have to tell you that looks aren’t everything. Your website is more than just a pretty face. It should be smart and have a great personality too! Our designers create custom website designs that work smart.
We always say that our designers also fill the role of Site Architect. They create the perfect balance of UI: User Interface (design) and UX: User Experience (functionality) right from the start, avoiding missteps the rest of the way. In addition to concentrating on the look of a website, they also develop the site map, ensuring that users can navigate easily through your site, offer ideas on functionality, and translate the elements of UI and UX into a mobile experience.
During the web development process, our designers are constantly reviewing the site to make sure that the approved design is being implemented correctly. As the site comes to life and they can interact with the design, they will continue to recommend adjustments to improve the aesthetics and user experience.