Social Media advertising services
Catch Attention & Kickstart Buying
Most people are checking at least one social platform every day, according to research. (Source: Pew, 2025) Paid social remains one of the most valuable tools for getting in front of the right people quickly and planting the seed that starts a customer’s buying process.
Strategy — Not Just Spend
Billboards are hard to track. Traditional radio ads don’t give you control over audience targeting. There are cases where traditional advertising is effective — but social media advertising allows you to more effectively maximize your marketing dollars and quantify your results.
With it, you get trackable data so you can measure any business it leads to both now and in the future. Plus, you have total control over who sees your ads, so you only spend money on reaching the right audience.
The average American spends 2 hours and 16 minutes on social media per day.
Why Is Paid Social Media Advertising Valuable?
Have you ever bought something directly because of a social ad? Have you ever bought something at a later time because of a social ad? If you answered yes to either, you’ve experienced its effectiveness firsthand.
Social media advertising is:
- One of the most cost-effective ways to advertise, often costing between $0.50 – $5 per click based on the platform.
- Guaranteed to get you in front of the right audience, something that’s hard to achieve by just posting, due to constant algorithm changes.
- A tool to kickstart demand by igniting a user’s urge to research and consider buying a product or service, whether they convert now or later.
Paid Social Ads Are Great For:
- Increasing brand awareness of services/products
- Boosting brand recall or business from multi-channel campaigns
- Accelerating searches of your brand by name or return website visits
- Promoting sales of lower-cost goods
- Influencing the consideration process for higher cost services
- Growing email subscribers or followers
- Attracting event attendees
- Expanding foot traffic
- Hiring talent and driving job applications
View Our Paid Social Advertising Results
Community Action Partnership
Hiring talent to support infants through Pre-K care is extremely competitive. CAP came to us with a goal of filling 16 new hires. Paid advertising didn’t just meet that goal — it exceeded it. See how.
Social Media Advertising vs. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a pull strategy because users are searching for a solution and ready to buy. Paid social is a push strategy, catching users before they’re looking and enticing their interest. Both are valuable. PPC helps you reach users ready to buy, and paid social helps you build brand desire among those who aren’t looking yet. With social ads, our goal is to increase your influence so you’re top of mind when someone is ready to buy.
Our Approach to Social Media Advertising Services
FAQs About Tower’s Paid Social Advertising Services
Ready To Rise Above?
Whether you’re looking for answers to your marketing questions or want a quote, our social media advertising specialists are happy to talk.