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Email Marketing

Internet Marketing

The average person checks their mobile device 85 times per day, spending 5+ hours browsing the web, checking email, and using apps.   

You’ve probably checked your phone 3 times while reading this! That being said, email marketing is a great tactic for reaching out to potential and current customers at the exact place their eyes wander countless times per day.

How will my business benefit from email marketing?

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Email marketing is incredibly easy and inexpensive to implement. When done properly, the ROI from email marketing is one of the highest of all the digital marketing channels.

Not only that, but analytics for your email marketing campaigns are readily available, making it easy to track metrics such as open rate, click through rate, bounce rate, subscribes, and unsubscribes.

With this information at your fingertips, you can immediately alter your email newsletter according to your metrics, so that your campaign is as successful as possible.

case study

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“People check their phones in bed, from the bathroom, and anywhere they want to avoid awkward silences. Email marketing gives you a chance to get in front of your audience no matter where they are.”

Kelly Howard, Content Writer

How can I personalize the content in my email marketing?

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We’re talking about more than “Hello [first name]!” here. Truly personalized marketing requires you to create and distribute content that is specific to users based on their history with your site and their place in the purchasing funnel.

By understanding how a user is engaging with your site (Do they hop from page-to-page? Are they comparing several products? Do they read your blog?) and what stage they are at in the buying funnel (Is this someone looking for an introductory promotion? Is this somebody who has shown interest before and then disappeared? Is this a previous client?), you can tailor email marketing content that’s right for them.

How do I appeal to different audiences with my email marketing campaign?

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Segmentation can drastically improve your email marketing efforts. This involves forming groups of prospective buyers that have common needs and might respond similarly to a specific marketing action. By creating a segmented email marketing approach, your emails will be far more engaging to your audience and can help to improve open rates and lower opt-out and unsubscribe rates.

Additionally, A/B testing is a way to increase conversions among different user groups, finding just the right mix of elements that speak to them. In order to get accurate results, you should test one element at a time, trying out different options in your:

  • Subject line
  • Layout
  • Images
  • Call to action

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