You’ve probably checked your phone 3 times while reading this! That being said, email marketing is a great tactic for reaching out to potential and current customers at the exact place their eyes wander countless times per day.
How will my business benefit from email marketing?
Email marketing is incredibly easy and inexpensive to implement. When done properly, the ROI from email marketing is one of the highest of all the digital marketing channels.
Not only that, but analytics for your email marketing campaigns are readily available, making it easy to track metrics such as open rate, click through rate, bounce rate, subscribes, and unsubscribes.
With this information at your fingertips, you can immediately alter your email newsletter according to your metrics, so that your campaign is as successful as possible.