The Challenge
The Markets at Shrewsbury is a local farmers market located in Shrewsbury, PA. Over the last three years, we’ve worked hand-in-hand with The Markets to ensure that their events, merchants, and appeal as a destination have been supported through various marketing mediums. To guarantee that an accurate ROI could be calculated for all budgetary initiatives, it was important to build a new website that elevated the visual branding and user experience for their audience.
Our Role
The first step in improving the digital brand for The Markets at Shrewsbury was to create a refined version of their logo that could be consistently used across every advertising medium. From there, we completed competitive and industry research to offer an authenticity and website experience that was reminiscent of the spirit of The Markets.
Since the website is the epicenter of their initiatives, it was important that there were design elements available to carry out a cohesive brand through print media. Additionally, we were able to build an alert system that quickly communicates any change to events through the website and event page. Another important usage of the website redesign was to reduce the manual creation of their weekly coupon sheets. Instead of relying on a designer to create the sheets each week, coupons are entered via a custom post type and displayed in a print-ready format for shoppers to print and bring with them each week.
The Markets is able to use their website to engage repeat customers, welcome new guests, and highlight the breadth of offerings that their merchants offer on a weekly basis.
The Markets is able to use their website to engage repeat customers, welcome new guests, and highlight the breadth of offerings that their merchants offer on a weekly basis. To round out the project, we wanted to highlight the community-partnership that is so important to The Markets at Shrewsbury through their Visit Shrewsbury page where other friends of The Markets are highlighted.
Services
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Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
Depending on your audience, a more traditional marketing method may make the most sense for success.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Reach current and potential customers through an automated email marketing campaign at the perfect time.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Alyssa Gailey, Account Executive, Tower Marketing
The Results
Through foresight, our team was able to make website management processes more efficient and ensure flexibility to create a well-rounded marketing implementation plan. Compared to the previous year, The Markets website has seen an increase in users and a decrease in bounce rate, which is an indication that an improvement to user behavior and organic internet marketing are matching with user’s search intent. We anticipate positive growth for The Markets at Shrewsbury year-over-year and are eager to maximize stronger brand recognition and usage.