The Markets at Shrewsbury is a local farmers market located in Shrewsbury, PA. Over the last three years, we’ve worked hand-in-hand with The Markets to ensure that their events, merchants, and appeal as a destination have been supported through various marketing mediums. To guarantee that an accurate ROI could be calculated for all budgetary initiatives, it was important to build a new website that elevated the visual branding and user experience for their audience.
The first step in improving the digital brand for The Markets at Shrewsbury was to create a refined version of their logo that could be consistently used across every advertising medium. From there, we completed competitive and industry research to offer an authenticity and website experience that was reminiscent of the spirit of The Markets.
Since the website is the epicenter of their initiatives, it was important that there were design elements available to carry out a cohesive brand through print media. Additionally, we were able to build an alert system that quickly communicates any change to events through the website and event page. Another important usage of the website redesign was to reduce the manual creation of their weekly coupon sheets. Instead of relying on a designer to create the sheets each week, coupons are entered via a custom post type and displayed in a print-ready format for shoppers to print and bring with them each week.
The Markets is able to use their website to engage repeat customers, welcome new guests, and highlight the breadth of offerings that their merchants offer on a weekly basis. To round out the project, we wanted to highlight the community-partnership that is so important to The Markets at Shrewsbury through their Visit Shrewsbury page where other friends of The Markets are highlighted.
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Alyssa Gailey, Account Executive, Tower Marketing
Through foresight, our team was able to make website management processes more efficient and ensure flexibility to create a well-rounded marketing implementation plan. Compared to the previous year, The Markets website has seen an increase in users and a decrease in bounce rate, which is an indication that an improvement to user behavior and organic internet marketing are matching with user’s search intent. We anticipate positive growth for The Markets at Shrewsbury year-over-year and are eager to maximize stronger brand recognition and usage.