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Case Study

Markets at Shrewsbury Website Redesign 2018

Rethinking an Amish market’s brand presence as a high-quality purveyor of local food.
            

The Markets at Shrewsbury is a local farmers market located in York County, Pennsylvania. Since 2016, we’ve worked hand-in-hand with The Markets as an extension of their team to advertise their events, offerings, and appeal to both local residents and out-of-town visitors.

The Challenge
The Markets had a unique opportunity because the digital space was relatively untapped by their local competitors. They needed a cohesive marketing strategy to help them get to know their audience, while staying true to their small-town spirit and authenticity.
Our Strategy
We started with research to understand The Markets’ value proposition and competitive landscape. From there, we began work on a new website that would serve as the epicenter of all of their other print and digital media initiatives.

The new website also had to be user friendly for their older demographic, as well as simple to update with changes to events, offerings, and hours. We also simplified their printable coupon sheets so that they no longer needed a designer to make changes each week.
The Results
The Markets’ elevated brand is now consistent across all of their digital collateral and print pieces. The network of ads they release each week engage repeat customers and welcome new guests to a user-friendly site. The well-organized admin section makes for easy updates about event cancellations or inclement weather. And the website content highlights The Markets’ relationship with their local community, encouraging tourism to Shrewsbury.

The new website has seen an increase in users and a decreased bounce rate, meaning that customers are finding just what they’re searching for on The Markets’ site.

“The improvements that we’ve made to The Markets website has allowed us to drastically reduce their monthly maintenance hours usage, all while enhancing the visual experience to be warm and inviting, just like a trip down to The Markets at Shrewsbury.”

Alyssa Gailey, Client Success Manager, Tower Marketing

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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PPC Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Email Marketing Agency
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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Logo Design Services
Does your logo represent what your business is all about? We can help you update your existing logo or create a new one that truly speaks to your brand’s purpose.
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Branding Services
Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603